Nis­san ‘Buy Now’ on­line

Wicklow People (West Edition) - - MOTORS -

NIS­SAN has be­come the first car dis­trib­u­tor in Ire­land to make it pos­si­ble for mo­torists to buy their en­tire pas­sen­ger car range on­line.

Nis­san re­launched the www.nis­san.ie web­site this week and it now fea­tures a ‘Buy Now’ but­ton which en­ables mo­torists to buy any new Nis­san car when­ever and from wher­ever they choose, in­clud­ing from the com­fort of their home.

The new fea­ture is great news for Ir­ish car buy­ers who have al­ready made up their mind on which new car to buy and who want to com­plete the sales process on­line.

The move comes af­ter Nis­san suc­cess­fully tri­alled the on­line sales model with the 2018 launch of the 40kWh zero emis­sions Nis­san LEAF. Over 200 cus­tomers put down on­line de­posits for the car with­out vis­it­ing a show­room to see or test drive the car, while 2,500 on­line users reg­is­tered their in­ter­est in the car.

‘We were sell­ing the car be­fore it hit the show­room floor. It proved how the mar­ket has changed and we have built upon that. We are ex­pect­ing a sim­i­lar ex­pe­ri­ence ahead of the launch of the new 62kWh Nis­san LEAF in June and we are cer­tain that cus­tomers will fully embrace the op­tion to buy from the full range of Nis­san cars on­line,’ said James McCarthy, CEO of Nis­san Ire­land.

‘Buy­ing a new Nis­san is now only a click away. Car buy­ers are al­ready re­search­ing which car to buy on­line and can now take the next step and buy any new Nis­san pas­sen­ger car from any lo­ca­tion at www.nis­san.ie,’ he said.

On­line pay­ment is pro­cessed through Stripe and car buy­ers are only re­quired to pay a fully re­fund­able de­posit of €200 once they have se­lected the spec­i­fi­ca­tion and the model of the new Nis­san pas­sen­ger car that they want to buy.

‘That is enough to secure their new car on­line and to au­to­mat­i­cally place an or­der with their near­est Nis­san dealer. On­line buy­ers can also use the new web­site to book a test drive and to com­plete a fi­nance ap­pli­ca­tion be­fore en­gag­ing with their lo­cal Nis­san dealer to com­plete the process of se­cur­ing fi­nance ap­proval for their new Nis­san,’ said Mr. McCarthy.

The new on­line ini­tia­tive is also de­signed to en­sure that Nis­san deal­ers re­main at the heart of the sales process, util­is­ing their ex­pe­ri­ence and ex­per­tise in pro­vid­ing cus­tomers with ex­cel­lent sales, de­liv­ery and af­ter sales ser­vice.

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