Get your fin­ger out… and sell

Oc­to­ber 1986

Wicklow People (West Edition) - - NEWS -

AC­COM­MO­DA­TION own­ers who fail to pro­mote their busi­ness can­not ex­pect to reap the ben­e­fits of bray’s tourist in­dus­try.

That was the blunt mes­sage this week to lo­cal hote­liers, guest house own­ers and bed and break­fast pro­pri­etors in the wake of Bray’s sec­ond washed-out summer season in a row.

The crit­i­cism came from Mr Michael Burke of the Dublin and East Re­gional Tourism Or­gan­i­sa­tion who pointed out that those busi­nesses which pro­moted them­selves en­joyed an ex­cel­lent season, de­spite the bad weather of July and Au­gust.

In par­tic­u­lar he pointed to the suc­cess of the Royal Ho­tel which has re­ported its best season in years fol­low­ing a com­pre­hen­sive mar­ket­ing cam­paign which in­cluded pro­mo­tional work on the con­ti­nent early in the year.

‘The days when you could sit and wait for the door­bell to ring are long gone. The na­ture of tourism in bray has changed and nowa­days it is vi­tal that at­ten­tion be paid to pro­mo­tion and mar­ket­ing,’ he said.

He warned that Bray is no longer a tra­di­tional sea­side town where peo­ple stay for a week or more. The cur­rent ten­dency is for vis­i­tors to tour around the coun­try and stop off overnight.

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