Get your finger out… and sell
ACCOMMODATION owners who fail to promote their business cannot expect to reap the benefits of bray’s tourist industry.
That was the blunt message this week to local hoteliers, guest house owners and bed and breakfast proprietors in the wake of Bray’s second washed-out summer season in a row.
The criticism came from Mr Michael Burke of the Dublin and East Regional Tourism Organisation who pointed out that those businesses which promoted themselves enjoyed an excellent season, despite the bad weather of July and August.
In particular he pointed to the success of the Royal Hotel which has reported its best season in years following a comprehensive marketing campaign which included promotional work on the continent early in the year.
‘The days when you could sit and wait for the doorbell to ring are long gone. The nature of tourism in bray has changed and nowadays it is vital that attention be paid to promotion and marketing,’ he said.
He warned that Bray is no longer a traditional seaside town where people stay for a week or more. The current tendency is for visitors to tour around the country and stop off overnight.