SILAGE BALES GO PINK FOR CHARITY
FARMERS across County Wicklow are being encouraged to support Breast Cancer Ireland by wrapping their silage bales in pink wrap and joining the successful #PinkBales social media campaign.
Margaret Hoctor from Kilmullen Farm is just one of the local farmers getting involved and won last year’s #PinkBales photography competition for her image taken on the pink bales at her holding near Newcastle.
The campaign is being run by Glanbia Agribusiness and for every roll of the limited-edition pink Mastercrop Agristretch silage wrap purchased across all Glanbia Agribusiness and CountryLife branches as well as online on GlanbiaConnect.com, a donation will be made to Breast Cancer Ireland.
More than €25,000 has been raised in the last three years from Glanbia’s #PinkBales campaign for Breast Cancer Ireland.
Farmers are encouraged to share photos and videos of their pink bales on social media using the hashtag #PinkBales and, this year, Glanbia Agribusiness will award a range of prizes, for the best photos or videos received through social media.
Supporters can also donate to the campaign by buying a Breast Cancer Ireland €2 trolley token key ring or pin, available through all of Glanbia’s 53 branches.
Commenting on the initiative, CEO of Breast Cancer Ireland Aisling Hurley, said, ‘I’d like to thank the farming community for getting behind the #PinkBales campaign last year and hope to see them doing it across the country again this year.
‘We greatly value the PinkBales campaign as it highlights and makes people more aware of the importance of taking their breast health seriously’.