Ex­pres­sions of in­ter­est in Food Academy sought

Wicklow People - - NEWS -

LO­CAL En­ter­prise Of­fice Wick­low is cur­rently look­ing at the pos­si­bil­ity of run­ning the full Food Academy Start Pro­gramme in 2019 and is seek­ing ex­pres­sions of in­ter­est in the pro­gramme.

Run over a five-month pe­riod, it aims to get lo­cal artisan food pro­duc­ers onto the shelves of their lo­cal su­per­mar­ket. De­vel­oped by Bord Bía in con­junc­tion with Mus­graves through the Su­perValu Brand, the pro­gramme is run na­tion­ally through the net­work of Lo­cal En­ter­prise Of­fices.

The aim of Food Academy Start is to pro­vide small food busi­nesses with a solid foun­da­tion to progress con­fi­dently onto re­tail shelves. At the end of three days of in­ten­sive work­shop train­ing and one-to-one men­tor­ing for each busi­ness, all par­tic­i­pants are given the op­por­tu­nity to pitch their prod­uct to a panel of buy­ers, in­clud­ing the lo­cal Su­perValu store owner.

Suc­cess­ful par­tic­i­pants will also be able to trial their prod­uct in their lo­cal stores for a twelve-week pe­riod. This pro­vides a real ad­van­tage to small busi­nesses in terms of real re­tail ex­pe­ri­ence, as they can li­aise with the store to gain feed­back on their prod­uct range from both staff and con­sumers.

This helps each artisan pro­ducer to fur­ther de­velop their prod­uct ranges, mar­ket­ing ap­proach, pack­ag­ing and dis­tri­bu­tion for a wider na­tional au­di­ence.

To regis­ter an in­ter­est in the Food Academy Start Pro­gramme, visit www. lo­ca­len­ter­prise.ie/Wick­low.

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