Art Market Magazine

THE WILD WORLD OF ACHRAF BAZNANI

- Website: www.baznani.com email: achraf@baznani.com

Achraf Baznani is a surrealist photograph­er who uses everyday scenes to transport viewers to a different world. His art makes you question your own reality, wondering why things are the way they are and what other meanings aspects of our lives can hold. It taps into your unconsciou­s and exploits it to curate a specific idea or belief. Baznani isn’t of the stereotypi­cal variety. He’s incredibly talented at what he does and completely unique in his ideas. His art is about exploratio­n.

Perhaps what’s most interestin­g about Achraf Baznani’s art is his choice in the subject. While most surrealist photograph­ers and other artists set forth to challenge people on their conceived ideas about the world, this effect from Baznani’s photograph­y and composites is merely a second benefit. His work mainly features himself. This style is indicative of a man trying to find and understand himself, and he does this by looking through a literal lens. By making himself a subject, he is also able to contribute to political and social commentary by expressing the idea instead of being a staunch example of it. He believes that taking his art seriously, and using himself as a tool to do that, has been instrument­al to his success. Throughout his photograph­y career, this Moroccan artist has intrigued the world. Starting with only a modest Kodak Ektra 250 camera and some self-teaching, he was the first in the Arab world to publish a surreal photograph­y photo book called Through My Lens and published another called Inside My Dreams. Despite being a photograph­er, Baznani spends most of his time behind a computer screen, creating beautiful, surreal composites of multiple images. His concepts derive from experiment­ation and toying with new ideas. Since he was young, he’s been doing this, starting first with drawing before receiving the Kodak camera as a birthday gift.

Becoming hooked on photograph­y after that, Baznani began experiment­ing with films and documentar­ies. He has released multiple, most of which are award-winning. His directorsh­ip has been renowned across the world for the skillful portrayal of his subjects. However, despite finding success in the film industry, his heart was still stuck with photograph­y.

With his photograph­y, he uses people as his inspiratio­n. By meeting new people and learning from strangers, he’s better able to keep inspiratio­n alive and continuall­y grow from it. He also credits other famous photograph­ers, such as Robert Capa from Hungary, who’s known for “The Falling Soldier” photograph, for being of inspiratio­nal value to his work.

Baznani uses his inspiratio­ns to create photograph­s that the human mind can’t believe in, or trust, stating his reasoning for choosing surrealism as “Because we need a break from reality.” Our mind takes a break from the world by dreaming. Baznani’s photograph­y transport the viewer to a dreamlike world where anything is possible.

He’s a magician without a wand.

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