GINDI TLV - INVESTING IN THE FUTURE OF TEL AVIV

So where should you invest in an apartment in Tel Aviv? Tel Aviv has been and will always be the hottest destination for investment in residential real estate in Israel. One of the most impressive and leading projects in Tel Aviv today is the Gindi TLV project, located in the triangle between Hashmona'im, Menahem Begin and Carlebach streets. This is the highest quality neighborhood that has been built in Tel Aviv in the last 20 years, which will include many young adults and young families who are expected to live in it. In addition, tens of thousands of residents from Tel Aviv and the surrounding area will visit the TLV Mall and the complex every day, enjoying daily the variety of services offered by the complex, which includes an elementary school, kindergartens, a 15-dunam public park and a municipal sports center. About a quarter of the buyers in the project are investors, who have not overlooked the potential of the project and its capital gain. They see the intensive economic activity in the city as a promising indicator of real estate investment. "Among the housing units sold since the beginning of the project, we're seeing a massive presence of investors, who make up about a quarter of the buyers in the project," Manor Gindi, one of the owners of Gindi Group, said. "Their massive presence stems from our ability to offer them a variety of investment alternatives, next to all the services that the residents want and need: from an impressive fashion mall, to a country club, an urban park and an education campus. Further, its location near the light rail's red line will enable its residents to enjoy the light rail services, which will lead them to any destination in the city, including the inter-city train. "The project is in its final stages of marketing with the marketing of the third tower, after the marketing of 11 buildings and two towers were completed successfully. The project includes a mix of advantages for investors: First, this is an entrepreneurial project for all intents and purposes, which includes a sales law guarantee. Unlike projects that are built by purchasing groups, the costs, specifications and schedules of the project are pre-defined and the purchasers need not worry from day one." The location and accessibility of the Gindi TLV project to the light rail services are a significant factor in the advantages of the project and the reasons it is considered worthwhile for investment. At the same time, the nature of the project must also be examined. Young and strong populations today are asking more than ever to live in projects that testify to the status of their tenants. Moreover, they expect to have the services like shopping, gyms, gardens and so on. Therefore, investment in such projects will be considered attractive in terms of renting apartments. There is no doubt that leasing to a strong and high-quality population ensures a better return on rent, as well as guaranteeing investment security and a worry-free attitude in terms of maintaining the property over time. Therefore, it is always better to invest in areas where the target population for rent will be worthwhile and safe.

These days, when the land reserves in the center of Tel Aviv — in the heart of the city— have almost run dry, and given the fact that the inventory of available apartments in the area is about to be exhausted, it is reasonable to assume that prices in the region will continue to rise due to the growing demand for this area. There is no doubt that with the completion of the red line of the light rail, there will be a significant jump in prices in the city center. Sitting on the fence has never been a good strategy in the Israeli real estate market, let alone in Tel Aviv.