The Jerusalem Post - The Jerusalem Post Magazine - - OBSERVATIO­NS -

So where should you in­vest in an apart­ment in Tel Aviv? Tel Aviv has been and will al­ways be the hottest des­ti­na­tion for in­vest­ment in res­i­den­tial real es­tate in Israel. One of the most im­pres­sive and lead­ing projects in Tel Aviv to­day is the Gindi TLV project, lo­cated in the tri­an­gle be­tween Hash­mona'im, Me­na­hem Be­gin and Car­lebach streets. This is the high­est qual­ity neigh­bor­hood that has been built in Tel Aviv in the last 20 years, which will in­clude many young adults and young fam­i­lies who are ex­pected to live in it. In ad­di­tion, tens of thou­sands of res­i­dents from Tel Aviv and the sur­round­ing area will visit the TLV Mall and the com­plex ev­ery day, en­joy­ing daily the va­ri­ety of ser­vices of­fered by the com­plex, which in­cludes an el­e­men­tary school, kinder­gartens, a 15-dunam pub­lic park and a mu­nic­i­pal sports cen­ter. About a quar­ter of the buy­ers in the project are in­vestors, who have not over­looked the po­ten­tial of the project and its cap­i­tal gain. They see the in­ten­sive eco­nomic ac­tiv­ity in the city as a promis­ing in­di­ca­tor of real es­tate in­vest­ment. "Among the hous­ing units sold since the be­gin­ning of the project, we're see­ing a mas­sive pres­ence of in­vestors, who make up about a quar­ter of the buy­ers in the project," Manor Gindi, one of the own­ers of Gindi Group, said. "Their mas­sive pres­ence stems from our abil­ity to of­fer them a va­ri­ety of in­vest­ment al­ter­na­tives, next to all the ser­vices that the res­i­dents want and need: from an im­pres­sive fash­ion mall, to a coun­try club, an ur­ban park and an ed­u­ca­tion cam­pus. Fur­ther, its lo­ca­tion near the light rail's red line will en­able its res­i­dents to en­joy the light rail ser­vices, which will lead them to any des­ti­na­tion in the city, in­clud­ing the in­ter-city train. "The project is in its fi­nal stages of mar­ket­ing with the mar­ket­ing of the third tower, af­ter the mar­ket­ing of 11 build­ings and two tow­ers were com­pleted suc­cess­fully. The project in­cludes a mix of ad­van­tages for in­vestors: First, this is an en­tre­pre­neur­ial project for all in­tents and pur­poses, which in­cludes a sales law guar­an­tee. Un­like projects that are built by pur­chas­ing groups, the costs, spec­i­fi­ca­tions and sched­ules of the project are pre-de­fined and the pur­chasers need not worry from day one." The lo­ca­tion and ac­ces­si­bil­ity of the Gindi TLV project to the light rail ser­vices are a sig­nif­i­cant fac­tor in the ad­van­tages of the project and the rea­sons it is con­sid­ered worthwhile for in­vest­ment. At the same time, the na­ture of the project must also be ex­am­ined. Young and strong pop­u­la­tions to­day are ask­ing more than ever to live in projects that tes­tify to the sta­tus of their ten­ants. More­over, they ex­pect to have the ser­vices like shop­ping, gyms, gar­dens and so on. There­fore, in­vest­ment in such projects will be con­sid­ered at­trac­tive in terms of rent­ing apart­ments. There is no doubt that leas­ing to a strong and high-qual­ity pop­u­la­tion en­sures a bet­ter re­turn on rent, as well as guar­an­tee­ing in­vest­ment se­cu­rity and a worry-free at­ti­tude in terms of main­tain­ing the prop­erty over time. There­fore, it is al­ways bet­ter to in­vest in ar­eas where the tar­get pop­u­la­tion for rent will be worthwhile and safe.

These days, when the land re­serves in the cen­ter of Tel Aviv — in the heart of the city— have al­most run dry, and given the fact that the in­ven­tory of avail­able apart­ments in the area is about to be ex­hausted, it is rea­son­able to as­sume that prices in the re­gion will con­tinue to rise due to the grow­ing de­mand for this area. There is no doubt that with the com­ple­tion of the red line of the light rail, there will be a sig­nif­i­cant jump in prices in the city cen­ter. Sit­ting on the fence has never been a good strat­egy in the Is­raeli real es­tate mar­ket, let alone in Tel Aviv.

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