Hang in there

This week, pick the best running shoes and go for an early morning run, get a shiatsu massage at home or use a new magnesium spray to relieve muscle pains, get ready for school or spray on the coolest scent. If you plan to board a plane, pick up some noise-canceling earphones or just relax with a refreshing cup of premium iced tea, get ready for school or mix your own cosmetics.

Listen carefully

Good cordless headphones don’t come cheap, but it seems that everybody has them now. These devices offer workers in openspace offices as well as travelers the peace and quiet they need. The Chinese audio brand Taotronics imported to Israel by Audio Communications, now offers a new model BH060 that completely blocks noise, charges very quickly, has phenomenal sound quality and costs less – much less than the competitors. For NIS 359, the new headphones block up to 96% of noise, making them perfect for use on planes and trains. They offer very fast charging time of 45 minutes will last up to 30 hours of use (five minutes will provide two hours), HD sound and the ability to answer phone calls. Available at KSP computer shops.

Be authentic

Abercrombie & Fitch presents a duo of new fragrances called Authentic that offer the concept of being truthful to oneself. As claimed by the fashion brand, Authentic aims for the generation of free thinkers who enjoy diversity, those who fight for transparency in society and challenge social conventions. The fragrances contain notes of fresh grapefruit, spicy bergamot and black pepper, natural ginger, sage and lavender, and base notes of clearwood. The heavy glass flasks have magnetic caps and hand-made cloth labels. Yummy. NIS 179 for 50 ml and for 100 ml.

NIS 279 Relax after a long day

The Beurer MG 145 Shiatsu massage cushion provides a relaxing massage at home anytime. The versatile massage cushion is suitable for massaging shoulders, neck, back or legs and is equipped with light and heat functions. The Shiatsu massage heads rotate in pairs. They have a soft surface made from micro-fleece fibers and a removable machine-washable cover made from micro-fleece. The massager is especially good for muscle pains after exercise and for tired backs and feet. I love it. NIS 399, available at American Comfort stores and online at audiocare.co.il.

Relieve the pain quickly

Joy365 is an Israeli online cosmetics mall worth exploring. The online shop has unique professional products for a range of different skin problems, as well as personal telephone assistance by skin professionals and home delivery. Each order also gets a surprise gift bag with sample-size products wrapped by hand in silk paper. Clients of the site get gift beauty boxes four times a year.

New at the site is an exclusive Magnesium spray EMC++. Developed in Israel, the spray includes magnesium, potassium, calcium, as well as vitamins E, B and C vitamins and salts, quickly relieving muscle pains as well as menstrual pains, headaches and more. The spray is absorbed immediately into the skin and is very effective and safe for use. An excellent product at only NIS 79 for a 120 ml bottle. Look for it at joy365.co.il. Forget you’re wearing them

Runners know about Brooks Ghost shoes. A seven-time winner of Runner’s World Editor’s Choice Award, the Brooks Ghost models have been recognized as an exceptional piece of gear that combines high-quality design and performance. Brooks, established in America 100 years ago by Morris Goldenberg, was the first to use EVA soles and the clever DNA technology that helps adapt the shoe to the foot of the runner. The extra-light shoes that are so unnoticeable, the company takes prides that “you forget you are wearing shoes.”

The new Ghost 12 has a sleek look and added cutting-edge technology on top that is more flexible than ever before. The new shoes strike a just-right balance of DNA Loft softness and BioMoGo DNA responsiveness, with updated 3D Fit Print. Brooks Ghost shoes offer BioMoGo DNA and DNA LOFT cushioning to provide a just-right softness underfoot without losing responsiveness and durability, yet feel even lighter than before. The Ghost 12 offers a segmented crash pad with an integrated system of shock absorbers that cushion every step for smooth heel-to-toe transitions and a soft, secure fit, thanks to stretch where the feet need it most. According to the company, the newly engineered mesh and 3D Fit Print upper practically disappears on the foot. Our tester said he never had such comfortable running shoes. NIS 600 at Brooks and other stores. For more information call (03) 550-4664.

Get ready for school

It is almost time to get ready for the upcoming school year, and as in every year when it comes to school gear Israeli parents turn to Modan. This year the Modan and Explorer collection of school bags includes kindergarten bags and trolleys with all of the kids’ animated heroes. The school bags for older children offer fashionable designs for both girls and boys, including trolleys, 2-in-1 orthopedic bags and more. Check them out before your child’s favorite design sells out. NIS 59 to NIS 89 for the kindergarten bags, and NIS 69 to NIS

189 for the Explorer bags.

Step into the future of cosmetics

A new concept for cosmetics offers every woman a chance to blend her own face cream. Daphne talks about a healthy lifestyle that goes beyond a healthy and natural diet and offers custom-made natural beauty care. When mixing your own cosmetics, you understand exactly what your beauty products contain, and can take control of what you apply to your skin. The Daphne innovative method allows the client to prepare their own facial cream from pre-packaged raw materials. Along with the pleasure of making your own creams, you also enjoy a fresh product with maximum vitamins, minerals and antioxidants. Another plus is that with every purchase from Daphne, you also contribute to a children’s therapeutic horse-riding project that helps at-risk children. For more information: daphne-farm.com.

Shower with mousse

A new light and smooth washing foam is what you need in the shower. Dove Gentle Washing Mousse also doubles as shaving cream for your legs for those days when you go swimming. The mousse leaves skin soft and lightly perfumed and ready for the impossible heat outside. There are three scents: tropical with coconut oil, floral with rose oil and velvety with Moroccan argan oil. NIS 16.90

Squeeze it out

Simple Cosmetics offers new packages that are small, soft and squeezable. Perfect for traveling and for those who hate to lose the last drops. There are four products in the squeezable line: a mini gentle, oil-free eye-makeup remover, a mini micellar cleanser, a mini nurturing facial wash and a mini light facial cream. All the products are from Simple’s Kind to Skin line for healthier skin, with no perfume, alcohol, strong chemicals or artificial colors. Excellent value at NIS 12.90-NIS 19.90 per product.

Follow the Kardashians

Have you mastered the new world trend of false eyelashes that became popular thanks to the Kardashians? I have yet to succeed but am told that it’s not so difficult, and there are YouTube videos showing the easy way of doing it. The international leading brand of natural-hair falsies, Ardell, has recently added two new models to the successful Wispies line – one for professional makeup artists and another, which is for the women who use it daily. The home model, Wispies Black, adds thickness and presence to the eyes for use with or without mascara. The eyelashes are easy to apply and reuse. NIS 29.90. The adhesive is NIS 39.90 for two. Available at the Super-Pharm stores.

Get the fresh scent

Badin has introduced concentrated laundry fragrance boosters that add more fragrance for a longer time. Adding only one capful to the fabric softener and the small capsules melt into the laundry and stay for a long time. There are three new fragrances: Fresh Sky, Fuchsia Passion and Luxurious. NIS 24.90

Cook Japanese-style

Kikkoman introduces Ponzu Sauce, a citrus-based sauce commonly used in Japanese cuisine. It is tart, with a thin, watery consistency and a dark brown color. Made from Kikkoman soy sauce and the Japanese ponzu lemon, the sauce offers a perfect balance of salty and sour flavors and is perfect for a light Asian-style salad as well as stir fry. NIS 19.90.

Have a wonderful cup of tea

Te is a new brand in Israel that imports teas with the idea of “From theplantation to your cup.” When it comes to tea connoisseurs, Te pure teas bring fantastic collections of special teas that are produced under close control from the first stages of planting, growing, picking and fermenting, up to the marketing. The premium teas include 15 flavors, such as Jasmine, Organic Black Tea, Oolong, White Tea (often referred to as “Women’s Tea), Green and Yellow Tea, Melisa, Rooibos, Matte Rose, Turmeric and Ginger and many more, available in 30 and 100 gram packages for preparing cold or hot tea. The company also has a collection of infusers, teapots and double-glass cups. All products are available online at pure-te. co.il or call 052-420-0203.

Drink organically

Hasade Organic Products offers two new naturally squeezed juices – orange and lemonade – that are shipped to Israel from Sicily. The juices come in glass bottles and are made from organically grown fruit. The lemonade is sweetened with organically grown wholegrain rice syrup. The flavor is very good. Available in natural food shops. The orange juice costs NIS 21.90 and the lemonade is NIS 14.90.

Choose plant-based foods

With more and more people turning to plant-based diets, there is a greater need for vegan products. Vega now introduces new mayonnaise-like spreads for salads and sandwiches that actually taste great. The new “mayos” come in natural flavors as well as chipotle, pesto and lower fat versions. The spreads contain no preservatives or cholesterol. NIS 20-NIS 24. Available in markets and natural food stores.