‘Power of Braid’ – Your braid, her power
It’s that time again, when the Zichron Menachem Association and Pantene hair care kick off the annual Power of Braid campaign – from January 1-7, 2020 – to collect hair donations that will allow every girl or woman who is battling cancer to receive a quality new wig, free. Power of Braid’s goal is to raise awareness of the importance of hair donations (of at least 30 cm., about 12 inches) and to call on Israelis of all ages to donate so that any woman or girl with cancer can fight the disease without worrying about her hair loss.
“The wig gives power – it’s not a slogan, it’s reality,” says Chaim Erental, CEO and founder of Zichron Menachem. “It gives the patient the courage to go out, breathe life and fight for themselves.” During the donation week, 465 hairdressers across the country will be working in conjunction with the Zichron Menachem Association to make the haircuts happen.
The responsiveness of Israeli women is exceptional when compared to other countries where identical campaigns are being conducted, Erental emphasizes. Learn more at zichron.org (Photos: Hadass Azrieli)