White for Shavuot

The upcoming holiday is one of my favorites: the tasty food, the cheeses and cheesecakes, the white wine and the white clothes. This year, take a look at a new and revolutionary toothbrush that may actually make your teeth whiter, and try to keep your eyes protected from viruses with new and revolutionary lens coating. Have fun!

Cheese anyone?

Celebrating Shavuot, Keshet Teamim supermarkets launched a line of premium European cheeses under their private Delicimo label. The collection includes eight types of hard cheeses that you can just pick and serve. We tested them and they are all good. There are two Dutch Gouda cheeses (cow and goat), an English cheddar, Spanish manchego and manchego with truffles, Italian mozzarella, Dutch smokarella (smoked), and Emmentaler from Poland and from Switzerland. The packaging is pretty and expresses the land the cheese comes from. Available in Keshet Teamin stores and online at keshet-teamim.co.il (Shay Gavrieli)

Truffle delight

For this holiday, Gad introduced a new flavor in their fast-growing New York collection. This time it is cream cheese with real Italian truffles. Available in markets, this cheese tastes like an expensive deli hand-made cheese, and you may mix it with plain cheese to get a more subtle flavor. But if you want your guests to be impressed – serve it as is with good bread.

Protein is the buzzword

Telma’s new protein granola ticks all the boxes. Introduced now, it is perfect for summer breakfasts and contains 20% protein, which is the new thing, especially for active people who train regularly and for those who need protein boost. More than a passing trend, the growing demand for protein-rich foods has become part of everyone’s diet. The new granolas come in two flavors: with cranberries and almonds or with nuts, and contain only half a teaspoon of sugar per serving. I like to eat it as a snack, but you can also spread it on yogurt or ice cream, or even on white cheese for Shavuot.

Tokyo calling

Oakley has officially launched Kato – a radical frame that was developed with the help of Team Oakley athletes and will be worn by approximately 1,000 athletes in Tokyo this summer. Born from 45 years of disruptive innovation, Kato arrives with radical aesthetics highlighted by a frame-less lens. Oakley Kato’s design conforms to the contours of the face and features a first-of-its-kind nose wrap for high coverage, resulting in a next-to-skin feel that empowers users to unlock “the superhero within.” The feedback shared by top international athletes helped create the final product, which includes an adjustable rake system and multiple nose pads to enable a customized, seamless fit. NIS 1,200, available at Optistore Tel Aviv and Eilat, as well as Kiryat Ono’s Reind, Tal optics at Netanya, Gili Optic in Hadera and Assi Optics in Ramat Gan.