The Jerusalem Post

Apple said to acquire Israel’s Anobit for about $390 million

- • By SHOSHANNA SOLOMON and JONATHAN FERZIGER

Apple Inc. has acquired Anobit Technologi­es Ltd. for about $390 million, paying below the price sought by the Israeli maker of a flash-memory drive part for the iphone, according to people familiar with the matter.

Negotiatio­ns continued for more than two weeks after Calcalist reported December 20 that Apple had bought Herzliya-based Anobit for as much as $500m. Apple finally signed the agreement last Friday to buy the Israeli company, according to two Anobit shareholde­rs who spoke on condition of anonymity because Apple did not want details disclosed.

An Apple spokesman confirmed the acquisitio­n on Tuesday while declining to comment on the price.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” said Steve Dowling, a spokesman for Cupertino, California­based Apple. Anobit chief executive officer Ehud Weinstein did not immediatel­y return a call seeking comment that was answered by a receptioni­st.

The deal helps Apple secure supplies of a key component for its top-selling devices. Anobit makes high-performanc­e controller­s used to optimize the memory capabiliti­es inside products such as the iphone and ipad. Apple is the world’s largest buyer of NAND flash memory, accounting for about 23 percent of consumptio­n last quarter, according to a report from Sanford C. Bernstein & Co. last Friday.

The Anobit deal is the company’s first acquisitio­n in Israel, where Intel Corp., Hewlett-packard Co. and Microsoft Corp. have establishe­d operations.

Microsoft center

Apple does not typically make multibilli­on-dollar acquisitio­ns like rivals such as Hewlett-packard, Microsoft or Google. The company has made a series of small acquisitio­ns of privately held companies that can bring in new employees or technology to be integrated into Apple’s products.

Earlier acquisitio­ns include Siri Inc., whose technology was used for the new voice-control software in the iphone 4S; Quattro Wireless Inc., which became Apple’s mobile advertisin­g platform iad; music service La La Media Inc.; Poly9, a maker of mapping technology; and chip companies PA Semi Inc. and Intrinsity Inc.

Microsoft opened a research and developmen­t center in Israel in April 2006, according to the Redmond, Washington-based software maker’s website. Intel, which began operations in Israel in 1974 with five employees, has 6,600 workers in the country, according to the chip manufactur­er’s website.

Israel acquisitio­ns

“The acquisitio­n is further proof that Israel’s innovation overcomes boundaries and that the semiconduc­tors industry is an innovative and leading field in Israel,” Koby Simana, head of the Israel Venture Capital Research Center in Tel Aviv, said by phone. “In 2012 we will continue to see mergers and acquisitio­ns as a central cash-flow channel for technology investors and hope that also IPO opportunit­ies will arise when internatio­nal markets will allow.”

CSR Plc, the UK maker of chips used in Nokia Oyj cellphones, completed the acquisitio­n of the Israeli developer Zoran Corp. on September 1, according to Bloomberg data. Citi Venture Capital Internatio­nal, a private-equity investor and investment adviser focused on developing markets, paid $307m. in cash last year for Tel Aviv-based Ness Technologi­es Inc., an informatio­n-technology company.

Anobit had raised $76m. from investors, including Battery Ventures and Pitango Venture Capital, before Tuesday, according to an online fact sheet. The Israeli company says its memory-signal processing technology uses proprietar­y signal-processing algorithms to improve the performanc­e of flash-memory chips.

While Apple did not acknowledg­e buying Anobit until Tuesday, the Prime Minister’s Office welcomed the company to the country in a December 20 post on Twitter. (Bloomberg)

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