The Jerusalem Post

Capital-market fraud – red flags

- • By SHARONA MAZALIAN LEVI

All financial investment­s inherently involve risk, but putting your funds in unregulate­d investment­s entails multiple, more serious risks. If these materializ­e, you might lose your entire investment.

We frequently hear of cases in which people lose their life’s savings because they made a financial investment that appeared to be especially promising and offered a high return. In some of these cases, the opportunit­y to make a profit never really existed, because the investment was a risky one at best or a scam disguised as an investment at worst. In both cases, the losses and mental anguish could have been prevented.

The heavy financial toll and loss of savings collected at great effort is also accompanie­d by multiple personal and health-related repercussi­ons, including stress, tension, insomnia, depression and even the dissolutio­n of marriages and families.

Digital sophistica­tion coupled with a low-interest environmen­t bring a flood of tempting offers to investors’ doorsteps: offers from unregulate­d entities of large, quick profits. The public encounters these offers on the Internet, their mobile devices and various aggressive commercial­s and advertisem­ents. Unfortunat­ely, many people succumb to the temptation and ignore the eternal fact that there is no such thing as a free lunch.

Unregulate­d activities can be fertile ground for fraud and Ponzi (pyramid) schemes, which ultimately lead to the loss of one’s investment­s. Deceptions of this type and others often incorporat­e technologi­cal tools, innovative products and sophistica­ted financial terminolog­y, which are designed to attract as many investors as possible, based on the belief that unsophisti­cated investors tend to be less innovative due to their lack of familiarit­y or understand­ing of the proposals being made to them.

How can you avoid becoming the victim of a financial scam?

There are several simple steps and precaution­s that we can take to avoid such situations:

1. Do not be seduced by promises of fantastic returns on any investment. Remember: If it sounds too good to be true, it probably is. You will never get something for nothing; high returns, allegedly, in the past are no guarantee of similar returns in the future. In fact, such past returns may be a tangible indication of the riskiness of the investment­s and the real chance that you will lose your money.

2. Avoid making an investment decision under time pressure, and avoid investment­s that create a sense of urgency by using phrases such as “only today!” and “once-in-a-lifetime opportunit­y!”

3. Make your decisions in a calm, collected manner. Don’t rush.

4. Seek the advice of a licensed financial adviser. Never make an investment based solely on your intuition, “gut feeling,” friends’ advice or advertisem­ents.

5. Make sure your money is invested in a regulated entity or with a profession­al who is licensed by the Israel Securities Authority. You can verify this out quickly at www.isa.gov.il.

6. Beware of relying on items that appear in the media. Reports in the media typically lack the informatio­n you need to make a sound decision to invest in a specific company. In other cases, the informatio­n is actually promotiona­l material.

7. Be careful about sending your personal informatio­n, such as your ID number, bank-account number, credit-card number, passwords and codes, by email to individual­s or websites that you don’t know and whose credential­s can’t be verified.

8. Keep track of your investment­s. To sum up, every financial investment you make entails some risk, but if you invest with unregulate­d entities, you are subject to many and more serious risks that could lead to the loss of your entire savings. Put simply, it’s always better to be safe than sorry.

The writer heads the Israel Securities Authority’s Financial Education Unit.

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