The Jerusalem Post

Food giant PepsiCo completes acquisitio­n of SodaStream for $3.2b

- • By EYTAN HALON

PepsiCo announced on Wednesday the completion of its $3.2 billion acquisitio­n of the Israel-based carbonated drink-maker SodaStream.

The American food and beverage giant will acquire all outstandin­g shares for $144 per share, as agreed by the companies in August, with the acquisitio­n representi­ng part of its “performanc­e with purpose” strategy, linking the success of PepsiCo to global sustainabi­lity.

“I couldn’t be prouder or more excited to welcome SodaStream to the PepsiCo family,” said PepsiCo CEO Ramon Laguarta.

“With its customizab­le options, SodaStream empowers consumers to personaliz­e their preferred beverage in an environmen­tally friendly way and provides PepsiCo with a significan­t presence in the at-home marketplac­e. Together with SodaStream, I’m confident we can accelerate progress on our shared goal of curbing plastic waste and building a more sustainabl­e future.”

Announcing the proposed acquisitio­n in August, Laguarta said SodaStream would continue to be based in Israel for at least 15 years, if not indefinite­ly. PepsiCo added it was planning to open a further manufactur­ing facility in Israel following the closure of the deal.

“We are thrilled to become part of PepsiCo and join its diverse and talented team,” said Sodastream CEO and director Daniel Birnbaum.

“SodaStream was founded to bring healthy, convenient and environmen­tally friendly beverage options to consumers around the world, and PepsiCo will help us deliver and expand on this mission.”

According to a document issued to SodaStream shareholde­rs in September, PepsiCo considered the retention of current company employees as “key to the success of the merger” and accordingl­y developed a cash and equity retention program for Birnbaum and other SodaStream executive officers.

The US-born Birnbaum is set to earn $4 million in timebased cash awards, $10m. in time-based equity awards vesting over the next three years, and up to $20m. for performanc­e-based equity awards over the same period.

SodaStream’s other executive officers are set to receive $1.9m. in time-based cash awards, $3.6m for time-based equity awards, and up to $1.8m. for performanc­e-based equity awards.

The company’s employees will also share approximat­ely $23.5m. in cash and equity awards, in addition to approximat­ely $12.5m. for employees not participat­ing in SodaStream’s equity plans.

 ?? (Amir Cohen/Reuters) ?? PEPSICO CEO Ramon Laguarta (right) meets with SodaStream CEO Daniel Birnbaum in Tel Aviv in August.
(Amir Cohen/Reuters) PEPSICO CEO Ramon Laguarta (right) meets with SodaStream CEO Daniel Birnbaum in Tel Aviv in August.

Newspapers in English

Newspapers from Israel