The Jerusalem Post

Tel Aviv’s LINK hotel ranked among world’s ‘100 most incredible’

- • By EYTAN HALON

If you are currently planning your next visit to Israel, you would be wise to check out Tel Aviv’s LINK Hotel & Hub – a boutique hotel and homage to local street art, which is now earning internatio­nal acclaim.

The hotel, located on King Saul Avenue, has been selected as one of the “100 most incredible hotels in the world” and one of the leading five in the Middle East by expert tourism publisher Fodor’s. The LINK, which opened in July, is the only Israeli representa­tive on the prestigiou­s list.

Dubai’s traditiona­lly-designed Al Seef Hotel and luxurious Burj Al Arab Jumeirah, Oman’s remote Alila Jabal Akhdar, and Petra’s classical Hyatt Zaman make up the remainder of the Middle East’s best hotels.

The LINK, a new concept launched by the Dan Hotels chain, aims to appeal to a new generation of millennial tourists and businessme­n. Curated by Cannes Film Festival lifetime achievemen­t and award-winning photograph­er Daniel Siboni, each of the hotel’s eight floors is assigned to a different contempora­ry Tel Aviv street artist.

The traditiona­l lobby of the hotel has been transforme­d into a shared workspace where visitors can work, meet, play, rest and most importantl­y, eat and drink. Instead of a reception desk, guests use a smartphone app to check in, check out and access their rooms.

The hotel’s 94 rooms range from 17 to 40 square-meters, and are equipped with 55 inch smart television­s, luxurious beds and linens, and a variety of mood lightings. The LINK also features a 150 square-meter gym and spa area with profession­al fitness instructor­s and massage rooms.

“We are proud of the recently-opened LINK Hotel & Hub’s impressive achievemen­t, being chosen for the first time in this most prestigiou­s list alongside the world’s leading hotels and has been included among the world’s 100 most incredible hotels,” said Rafi Baeri, the Dan Hotels Vice President of sales and marketing.

“Since the hotel opened, it has already been selected in several prestigiou­s lists, including by Forbes and a list of the ‘coolest hotels opened in 2018 around the world.’”

Should you opt to spend your vacation at the LINK, you might also be interested in checking out Fodor’s other top Israeli recommenda­tions. In November, Fodor’s listed the Dead Sea among 52 inspiring places for tourists to visit in 2019 on its annual “Go List.”

 ??  ?? THE LINK Hotel & Hub in Tel Aviv. (Uri Ackerman)
THE LINK Hotel & Hub in Tel Aviv. (Uri Ackerman)

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