Facebook will label newsworthy posts that break rules

‘There are no exceptions for politicians,’ Zuckerberg pledges

Facebook Inc. said on Friday it will start labeling newsworthy content that violates the social media company’s policies, and label all posts and ads about voting with links to authoritative information, including those from politicians.

A Facebook spokeswoman confirmed its new policy would have meant attaching a link on voting information to US President Donald Trump’s post last month about mail-in ballots. Rival Twitter had affixed a fact-checking label to that post.

Facebook has drawn heat from employees and lawmakers in recent weeks over its decisions not to act on inflammatory posts by the president.

“There are no exceptions for politicians in any of the policies I’m announcing here today,” Chief Executive Mark Zuckerberg said in a Facebook post.

Zuckerberg also said Facebook would ban ads that claim people from groups based on race, religion, sexual orientation or immigration status are a threat to physical safety or health.

The policy changes come during a growing ad boycott campaign, called “Stop Hate for Profit,” that was started by several US civil rights groups after the death of George Floyd, to pressure the company to act on hate speech and misinformation.

Shares of Facebook closed down more than 8% and Twitter ended 7% lower on Friday after Unilever PLC said it would stop its US ads on Facebook, Instagram and Twitter for the rest of the year, citing “divisiveness and hate speech during this polarized election period in the US.”

More than 90 advertisers including Japanese carmaker Honda Motor Co. Ltd.’s US subsidiary, Unilever’s Ben & Jerry’s, Verizon Communications Inc. and The North Face, a unit of VF Corp., have joined the campaign, according to a list by ad activism group Sleeping Giants.

Hours after Facebook’s announcement, Coca-Cola Co said starting from July 1, it would pause paid advertising on all social media platforms globally for at least 30 days.

One of Facebook’s top spenders, consumer goods giant Procter & Gamble Co., on Wednesday pledged to conduct a review of ad platforms and stop spending where it found hateful content. P&G declined to say if it had reached a decision on Facebook.

The campaign specifically asks businesses not to advertise on Facebook’s platforms in July, though Twitter has also long been urged to clean up alleged abuses and misinformation on its platform. (Reuters)