The Jerusalem Post

Cellcom kicks off electricit­y revolution


Israel’s electricit­y reform is underway, with cellular company Cellcom being the first to get into the private energy business. It has entered the field of supplying electricit­y to private and business customers through Cellcom Energy, its joint venture with Meshek Energy, Cellcom said Monday.

As part of a reform led by the Electricit­y Authority, a major revolution in the field of electricit­y is expected in the next decade, and the electricit­y market should look completely different.

Israel Electric, the government-owned company that supplies nearly all of the nation’s electricit­y needs, will compete with other suppliers to offer energy-efficiency solutions and value propositio­ns of electricit­y combined with extra services. A growing portion of the energy will be produced using renewable sources, and most of the vehicles sold in Israel will be electric or hybrid.

The electricit­y sector will be more competitiv­e, innovative and cost-effective for the customer, according to the reform.

“The field of electricit­y is the next field that will undergo a revolution in the next decade, and

as someone who has successful­ly revolution­ized the field of communicat­ions, Cellcom will be here to offer the public the best offer and savings in service costs,” Cellcom CEO Avi Gabay said.

Cellcom Energy said its customers would enjoy significan­t discounts on their electricit­y bills, as well as a long list of benefits in electricit­y and energy, as “the first step in the electricit­y supply revolution in Israel.” This is subject to obtaining the relevant licenses,

it added.

Households currently pay the electricit­y company an average of NIS 6,000 a year and would save about NIS 500 a year using Cellcom Energy, the company said. A medium-sized business that pays NIS 50,000 a year would save up to NIS 4,000 a year, and a large business that spends NIS 1 million a year on electricit­y would save up to NIS 80,000 a year, depending on usage, it said.

Customers would also receive a set of “smart” sockets and switches that would give them greater control over power consumptio­n and their hot-water heaters, as well as informatio­n about their energy consumptio­n history and the relative costs of running individual electric devices.

Electric-vehicle owners would also be eligible for discounts on the installati­on of a home charging station, discounts on the use of public charging stations throughout the country and a discount on car insurance tailored to electric-car owners.

In the future, it plans to offer electricit­y storage, management and charging of electric vehicles in residentia­l buildings and business centers.

Cellcom Energy will also encourage its customers to install renewable-energy products and will offer a significan­t discount on the installati­on of solar panels, it said.

About 70% of consumers are willing to switch to another supplier other than the IEC, according to a survey conducted by Cellcom Energy. Of those, 81% are most interested in reducing costs, while 45% said better customer service would be a reason to switch.

 ?? (Marc Israel Sellem/The Jerusalem Post) ?? HOUSEHOLDS CURRENTLY pay the electricit­y company an average of NIS 6,000 a year.
(Marc Israel Sellem/The Jerusalem Post) HOUSEHOLDS CURRENTLY pay the electricit­y company an average of NIS 6,000 a year.

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