The Jerusalem Post

Miley Cyrus can use name as trademark in EU

-

BRUSSELS (Reuters) – US pop star Miley Cyrus has won the right to use her name as a trademark on a wide range of products in the European Union, after Europe’s top court on Wednesday annulled a decision by the EU patent office to limit the scope of her brand.

The case dates to 2014 when the 28-year-old “Wrecking Ball” singer’s company Smiley Miley Inc. sought to trade mark MILEY CYRUS with the EU Intellectu­al Property Office (EUIPO) for audio and video discs, mobile phone cases, e-books, electronic board games, calendars and other goods.

British Virgin Island-based Cyrus Trademarks Ltd, which had registered the mark CYRUS in 2010, however opposed the applicatio­n for some products.

EUIPO backed part of its argument, citing the likelihood of confusion between the two trademarks. Smiley Miley appealed but failed to convince the patent office last year and subsequent­ly took its case to the Luxembourg-based EU Court of Justice (CJEU).

The Court overruled EUIPO’s decision, dismissing its arguments that the brands could be confused and that the name Miley Cyrus had no conceptual meaning.

“The mark applied for, MILEY CYRUS, has a clear and specific semantic content for the relevant public given that it refers to a public figure of internatio­nal reputation, known by most well-informed, reasonably observant and circumspec­t persons...,” the CJEU said.

Newspapers in English

Newspapers from Israel