The Jerusalem Post
Identifying New Business Environments
“Any business, no matter how small or large, is always seeking certainty, to enable it to plan and primarily to act more effectively and accurately. But the recent situation has dictated a completely new reality, one which makes it difficult to think two steps ahead. Business in the Gaza border regions have been living with this reality for more than a decade, where chaos is the only consistency. So any business operating in such a complex and uncertain environment must recognize the situation and act accordingly. In any case, there is no use crying over spilled milk, look ahead and attempt to identify new opportunities that the present circumstances might have created.
Furthermore, think of ways to leverage your existing resources and advantages to build new products and services, offering a rapid response to market demands. I recommend seeking partnerships with suppliers, customers and even with competitors, because they can add significant added value. Also, try to find new business environments in place of the ones that have been impacted. Here too, when you enter a new and unfamiliar business environment, it is worth receiving assistance from experts who are familiar with it.”
The writer is an expert in consulting and teaching business skills and a lecturer at the Bank Hapoalim Center for Financial Growth