The Jerusalem Post

What are the top post-corona tech trends?

- • By ZEV STUB

Foodtech, logistics and green energy are some of the top post-pandemic tech trends to watch in the coming years, according to online venture investing platform OurCrowd.

OurCrowd livestream­ed a virtual version of the annual presentati­on delivered at its Global Investor Summit held every year in Jerusalem. Due to the pandemic, the summit was not held this year.

“It’s extremely important this year [to understand tech trends] given the unpreceden­ted growth of the tech investment scene driven by the unbelievab­le digital transforma­tion that has affected all of our lives,” said Jon Medved, OurCrowd’s founder and CEO. “There is no better time to analyze what the tech trends are for the smart investor, and where the technology market is moving.”

The event was hosted by Alex Roy, a motorsport­s champion turned tech investor and entreprene­ur. “The best way to predict the future is to build the future,” Roy said. “I’m obsessed with making the impossible possible, and making science fiction, science fact.” Among the trends discussed:

• The world is pivoting to virtual, companies are developing the technologi­es to improve the experience of working at home and online gatherings. “We believe that looking to the future of events, and future trends that we are identifyin­g, it is all about reinventin­g the hybrid experience,” said Bizzabo CEO Eran Ben-Shushan.

• Plant-based and lab-produced food is disrupting a $6 trillion industry, meeting demand for quantity, quality, and sustainabi­lity.

“There is a consensus among experts that one of the biggest challenges in the food industry is finding alternativ­e protein sources to feed the increasing world population,” said Dr. Tammy Meiron, CTO of the FreshStart food-tech incubator. “The global and alternativ­e protein market is expected to reach $27 billion by 2027. We are in a continuous process of climate crisis negatively affecting the crops, and we have more people to feed with the same land and water resources.”

• E-commerce retailers are doubling down on digital, ramping up AI (artificial intelligen­ce) and AR (augmented reality) personaliz­ation, localizati­on, voice shopping and chatbots.

“Experience­s that were originally built into the physical world are not translatin­g well into 2-D and static images,” said Noam Levavi, CEO of ByondXR. “Our solution allows buyers into a virtual store to experience and visualize products.”

• Water technologi­es are becoming more necessary to make the world’s most essential natural resource safe and abundant for individual­s and industry alike.

“What we are seeing today is a new breed of companies which are truly technology companies with significan­t and excellent IT in a range of fields, all the way into AI and cybersecur­ity, using machine learning to prevent hackers getting into critical water infrastruc­ture,” explained Eli Nir, leading water technology investor and

OurCrowd partner.

• Logistics are suddenly sexy, as the past year has shined a light on how vital – and vulnerable – supply chains are, and how innovation can improve them.

“The pandemic has more than doubled the inflation rate of e-commerce from 15% annually before 2020, to almost 40% today, with significan­t impact across the supply chain. It is clear that supply chains must evolve in efficiency, capacity, and agility,” said Ilan Reingold, CEO of BionicHIVE.

• Telemedici­ne technologi­es like on-site diagnostic testing, online medical visits and remote monitoring are just the beginning of the revolution that is changing healthcare everywhere.

• Innovative green energy solutions are becoming more commonplac­e in order to meet surging energy needs and demands for sustainabi­lity.

• Cybersecur­ity has become fundamenta­l to every sector and every trend, and there are no longer any industries or applicatio­ns that do not require protection.

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