A Range of Dedicated Digital Communities

“In the old digital world, searches usually started with Google. Nowadays, things are different, and people want to receive recommendations and feedback from other people. They want pictures that give them a sense of how the products might look in their own home, and to receive lots of information about the store they are thinking of buying from before they visit it. A world of digital communities has opened up dedicated to home-styling, interior design, garden furniture and design, which business-owners in the outdoor market cannot ignore. The best advice I can offer for such groups is not to take an overly aggressive approach to marketing—publish examples of items with descriptions, ideas for how to arrange tools and products for the home and garden, sources of inspiration and any other information that will enrich people who come across it. New customers in these digital communities who are looking for the exact products that you are offering but are not yet familiar with you will quickly come to realize your worth and will get in touch with you.”

The writer is an expert in networking and managing Facebook groups and a lecturer at the Bank Hapoalim Center for Financial Growth