The Jerusalem Post

Travel insurance start-up Faye raises $8 million

The company will use the funds to recruit more workers and reinforce its platform

- • By ZACHY HENNESSEY

The travel insurance start-up Faye has raised $8 million in seed funding, led by Viola Ventures and F2 Venture Capital, with participat­ion from Portage Ventures, Global Founders Capital and former National Basketball Associatio­n player Omri Casspi. The news comes on the heels of the company exiting stealth mode last month to introduce a more tech-driven person-first travel coverage and care offering to American consumers.

Faye’s proprietar­y product is an app that covers travelers’ trips, health, belongings and even pets via real-time alerts, provides 24/7 access to customer experience specialist­s, enables users to file claims digitally, and quickly pays for approved claims via electronic transfers.

“Travel insurance has become synonymous with lengthy, jargon-filled policies that leave travelers confused rather than well-informed,” said Faye’s cofounder and CEO Elad Schaffer. “The claims process can be slow and bureaucrat­ic and may require a lot of time and excessive paperwork. Faye is hitting the market as a solution to these pain points, at a time in which consumers are planning to travel more than ever before and are seeking solutions to look after them while on the road.”

Faye was founded by serial entreprene­urs Schaffer and cofounder and CTO Daniel Green. It comprises several seasoned travel and insurance executives, including director

of claims Jeff Rolander, who spent nearly two decades at an American legacy travel insurance provider; VP of growth Moran Treiser, who co-founded the growth marketing operation at Lemonade; director of communicat­ions Lauren Gumport, who built and executed travel-tech company Guesty’s global communicat­ions strategy; and director of customer experience Gal Magid, a veteran PassportCa­rd alum.

The company plans to use the money generated from its seed round to recruit talent and strengthen its technology with additional trip support and claim automation capabiliti­es. Faye also plans to onboard new distributi­on partners, including travel advisers and travel agencies.

A notable investor in Faye is Omri Casspi, a former NBA player who recently launched his own VC firm, Sheva, alongside veteran early stage VC investor David Citron.

“The travel insurance landscape has been in dire need of innovation for quite some time,” said Casspi. “I know the all-star team at Faye will be able to bridge the gaps with their winning product.”

The need for innovation in the insurance industry has not gone unnoticed. Insurance technology in Israel has picked up steam over the last few years as innovators have inspected the insurance industry and determined its pain points.

“It’s an industry that’s highly regulated, so things tend to move a bit slower than in other industries,” said Neta Rozi, CTO and co-founder at insuretech company Parametrix.

“What happened is that technology developed very quickly, and the insurance industry was a little slow to catch up,” she said. “For business insurance in general, a lot of the tech-related insurance problems weren’t covered. I think today there are a lot of insure-techs that are doing a really good job of trying to fill that gap, but there’s definitely still a lot more to be done.”

 ?? (Mor Arkadir) ?? FAYE’S TEAM
(Mor Arkadir) FAYE’S TEAM

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