Unbabel enhances AI translation tech with acquisition of Bablic
Leading AI-powered Language Operations (LangOps) platform Unbabel has announced its acquisition of Bablic, a Tel Avivbased cloud-enabled solution for website localization and translation management. This strategic move allows Unbabel to enhance its ability to adapt websites for a global audience, providing quality-checked, localized language while reducing costs, labor and project completion time.
The integration of Bablic’s website translation capabilities will enable Unbabel users to easily identify errors and ensure their websites are ready for customers.
The importance of globalization in business cannot be overstated, with 95% of the world’s consumers residing outside of the US. Recent research reveals that localization can significantly impact a company’s online presence, increasing search traffic by 47%, website visits by 70%, and conversion rates by 20%.
These improvements contribute to enhanced sales performance and improved customer acquisition. By incorporating Bablic into its platform, Unbabel equips customers with the ability to effortlessly translate their websites, enabling global sales expansion, improved SEO, increased website traffic and higher conversion rates.
Vasco Pedro, co-founder and CEO of Unbabel, emphasized the significance of a business’s digital footprint in reaching buyers in their local language. “With the acquisition of Bablic, Unbabel is tackling this crucial component in the translation industry and truly taking website translation to a level we haven’t seen in the market yet,” said Pedro.
“Bablic’s strategy and mission aligns perfectly with Unbabel, and bringing them into our family will directly and positively impact our customers’ digital footprints – opening up opportunities for growth and expanded business success through LangOps.”
Founded in Israel, Bablic aims to be the most cost-effective translation management tool for businesses of all sizes. Its solutions empower customers to maximize SEO benefits while easily controlling localized content without requiring coding expertise. Bablic enables organic growth in international traffic, facilitating seamless web updates in real-time with customizable translation preferences.