Start-up Sleep­rate teams up with Philips to im­prove your sleep

The Jerusalem Post - - NEWS - • By EYTAN HALON

Pe­tah Tikva-based startup Sleep­rate has part­nered with Dutch elec­tron­ics gi­ant Philips to launch a per­son­al­ized mo­bile sleep-im­prove­ment pro­gram and help ev­ery­one get a bet­ter night’s sleep, the com­pa­nies an­nounced Thurs­day at the Con­sumer Elec­tron­ics Show in Las Ve­gas.

Lack of sleep costs the US econ­omy $411 bil­lion an­nu­ally, and the equiv­a­lent of 1.2 mil­lion work­ing days due to lower pro­duc­tiv­ity, ac­cord­ing to the RAND re­search or­ga­ni­za­tion. Ac­cord­ing to the US Cen­ters for Dis­ease Con­trol and Preven­tion, one-third of Amer­i­can adults do not get suf­fi­cient sleep on a reg­u­lar ba­sis.

The Philips SmartSleep Bet­ter Sleep pro­gram, due to launch later this year, will in­clude a sub­scrip­tion to Sleep­rate’s mo­bile sleep-anal­y­sis so­lu­tion and cus­tom pro­gram con­tent from Philips, in­clud­ing a sleep jour­nal and pro­gram guide, as well as a scented pil­low spray de­signed to func­tion as a be­hav­ioral trig­ger to sup­port the sleep ex­pe­ri­ence.

“The part­ner­ship with Philips’s Sleep and Res­pi­ra­tory Care Di­vi­sion, a global leader in sleep health, will bol­ster the lead­ing tech­no­log­i­cal edge de­vel­oped at Sleep­rate,” said Dr. Anda Ba­harav, founder and chief sci­en­tist at Sleep­rate.

“We aim to pro­vide a smart mo­bile plat­form that em­pow­ers peo­ple to re­gain their lost sleep, thereby im­prov­ing their days, health, per­for­mance and over­all qual­ity of life.”

Sleep­rate’s mon­i­tor­ing app com­bines re­ported be­hav­iorand sleep-re­lated data with sleep met­rics gath­ered from wear­able de­vices in­clud­ing Ap­ple Watch and Fit­bit. Its al­go­rithms then flag pre­vi­ously uniden­ti­fied sleep prob­lems and build a per­son­al­ized plan to im­prove the user’s sleep.

The pro­gram is based on an adap­ta­tion of the cog­ni­tive be­hav­ioral ther­apy for in­som­nia ap­proach to sleep treat­ment, work­ing in weekly cy­cles un­til the user’s sleep im­proves.

More than 100,000 users have used Sleep­rate’s anal­y­sis tech­nol­ogy, ac­cord­ing to the com­pany, and 40 mil­lion hours of sleep have been mon­i­tored to date.

“At Philips, we be­lieve there is al­ways a way to help peo­ple achieve bal­anced, en­er­getic and healthy lives,” said Philips’s John Frank.

“Just like food, wa­ter and air, sleep is es­sen­tial for sur­vival, and yet it is of­ten the first health pil­lar to be com­pro­mised. By team­ing up with like-minded com­pa­nies like Sleep­rate who also pri­or­i­tize pre­ven­ta­tive health, we can help peo­ple re­al­ize the true power of their sleep.”

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