The future of Terme di Saturnia

Fabio Datteroni, is the new General Manager of Terme di Saturnia Natural SPA & Golf Resort, chosen to lead the structure in a long-term path that looks to strengthen the brand on the Italian market, without neglecting international visibility. Today he explains why Italian thermalism can represent the key to restarting Italian tourism. "One of the strengths of the Thermae facilities is the context in which they are located: very often uncontaminated places with large open spaces that guarantee natural social distancing, and which can count on the presence of luxury resorts with a gastronomic offer of high level, to which are added cultural and naturalistic experiences in the area. For this reason, guests can experience and appreciate these destinations all year round. My main goal is to have Terme di Saturnia recognized as one of the best resorts in the world, that is the “best place to go”, offering unique and authentic experiences, linked both to our millenary thermal spring of hot water, with undisputed beneficial properties, but also to the spectacular landscape of the Tuscan Maremma: the best kept secret of this part of Italy which lies halfway between the Tyrrhenian Sea and Mount Amiata. A natural area of undisputed beauty for its small perched villages, for the rolling hills of olive groves and vineyards and the extraordinary gastronomic offer that embodies the peasant and local tradition, typical of this land. Our assets are a 5-star hotel, the SPA & Beauty Clinic, the Club, the Thermal Park and the Golf course, ideal for playing all year round on an Eco-friendly course of 18 holes and 6,316 meters on 70 hectares. In addition to what is required by law, we have added a specific Saturnia Safe Destination protocol and treatments and programs to strengthen the well-being of each guest and age. In this phase in which the movements are still limited, to stay close to our loyal customers and attract new ones for the future, we have implemented tools such as e-commerce and social media, and above all new commercial strategies with cancellation policies. more flexible than in the past.