In­te­ri­ors in Mo­tion

Avion Luxury International Airport Magazine - - POLTRONA FRAU -

Poltrona Frau is ac­knowl­edged through­out the world for its val­ues linked to de­sign, qual­ity and cre­ativ­ity, its in­tel­li­gence in sowing, cut­ting and fin­ish­ing, and a style that com­bines the cul­ture of beauty with aes­thetic phi­los­o­phy. The com­pany is in­volved in ar­chi­tec­tural projects such as theatres and au­di­to­ria: from the Euro­pean Par­lia­ment in Stras­burg to the Walt Dis­ney Con­cert Hall in Los An­ge­les by Frank O. Gehry, and from the Au­di­to­rium of the Mu­sic Park in Rome by Renzo Pi­ano to the Fo­rum of Barcelona by Her­zog & de Meu­ron. And then there are its cel­e­brated liv­ing ar­eas, but that’s not all. It is also in­volved in var­i­ous sec­tors such as cars, yachts, air­craft and helicopters, in which the his­tor­i­cal cul­ture of leather is ex­pressed in the in­te­rior fit­tings - ev­ery­thing that Poltrona Frau de­fines “In­te­ri­ors in Mo­tion”. Its ideals for liv­ing are trans­ferred to the de­sign cen­tres, which ful­fil any re­quire­ments in terms of cre­ativ­ity, prod­uct and ser­vice: from top of the range cars to the top class of the aero­nau­ti­cal world, from yachts to high-speed trains. Fer­rari, Maserati, Bmw, Fiat, Lan­cia and Alfa Romeo, ship­builders such as Fer­retti and Per­sh­ing, and air­lines such as Jal, Sin­ga­pore Air­lines, Eti­had and Ntv have all cho­sen Poltrona Frau. Pelle Frau® leather is the in­gre­di­ent of suc­cess. This ma­te­rial is char­ac­terised by strength, soft­ness, tac­til­ity and colour and is a sym­bolic icon of el­e­gance and qual­ity. Since 1984 Poltrona Frau has been in­tro­duc­ing its style into the world of the au­to­mo­bile. Its ex­pe­ri­ence in work­ing leather to­gether with man­ual skills en­able it to tackle leather up­hol­stery work with the same phi­los­o­phy of crafts­man­ship and tra­di­tion com­bined with tech­nique and in­no­va­tion. It de­vel­ops hides that guar­an­tee soft­ness and vis­ual beauty, prac­ti­cal­ity and strength. The tac­tile sen­sa­tions and the colours and atmo- sphere of a liv­ing room are trans­ferred to travel and only leather that is able to guar­an­tee im­per­me­abil­ity, breatha­bil­ity and re­sis­tance to wear and marks is used. The ob­jec­tives are: at­ten­tion to com­fort, elite qual­ity of the en­vi­ron­ment and the care for de­tails. Soft, strong leather is used for cars; light, breath­able leather for the aero­nau­ti­cal sec­tor, and leather that re­sists dam­age from sea wa­ter for the nau­ti­cal sec­tor. Spe­cial stitch­ing is used for airbags and ton­ing or con­trast­ing stitch­ing to high­light the de­sign. Poltrona Frau has worked with ma­jor brands and in each sec­tor of the vast world of travel. Per­sh­ing Yacht, a Fer­retti group brand, is the com­pany’s first foray into pro­duc­tion in se­ries in the world of top class yachts. By us­ing the best leathers and work­ing to achieve max­i­mum com­fort, new helm chairs, com­mand decks and gen­eral seat­ing have been cre­ated: so­fas, chairs and chaise longues for the in­te­ri­ors, all with a unique style. The first pro­ject in the avi­a­tion field for Ja­pan Air­lines has been de­signed by Ross Love­grove for Poltrona Frau. The air­line’s first class cab­ins and seat­ing of­fer both lux­ury and com­fort to­gether with ex­cel­lent tech­ni­cal per­for­mance. The com­plex­ity of the mono­coque struc­ture of the plane is en­hanced by the leather up­hol­stery, which has been stretched to a max­i­mum over the sur­faces with­out us­ing stitch­ing. The suites in First Class on board Sin­ga­pore Air­lines A380 air­craft on in­ter­na­tional routes may be a priv­i­lege of few, but they also bear the sig­na­ture of Poltrona Frau. The soft arm­chairs in hand-sown leather are un­beat­able for com­fort and space. They are the first ex­am­ple of a stand­alone bed and not just a bed that has been con­verted from a chair. It’s not just the seats, how­ever, that have been made in leather, all de­tails in each first class suite are made en­tirely of hand-made honey-coloured Pelle Frau®

with con­trast stitch­ing, of­fer­ing func­tion­al­ity, dis­crete lux­ury and great beauty. Poltrona Frau has also de­signed a se­ries of first class suites for Eti­had Air­ways’ fleet of Air­bus A330-340 air­craft. Four­teen hours of work and 15 square me­tres of leather are re­quired to make each arm­chair and, im­por­tantly, they meet the most strin­gent se­cu­rity re­quire­ments for fire, tox­i­c­ity, and smoke­den­sity re­sis­tance. This prod­uct is unique: from the de­tails to the hand stitch­ing on the seat, which re­calls the com­pany’s Kennedee sofa by Jean-Marie Mas­saud, to the soft­ness of the leather. The Eti­had arm­chairs are er­gonomic with an in­te­grated mas­sage sys­tem, lum­bar sup­port and ad­justable head­rest. The seats in the Busi­ness class of each Eti­had Air­bus are also up­hol­stered by Poltrona Frau with in­serts in Pelle Frau® on the head­rest, seat, arms and footrest, as are the head­rests in Econ­omy Class. The part­ner­ship with Eti­had also ex­tends to the fur­nish­ings in all the Vip lounges that the air­line will be open­ing in in­ter­na­tional air­ports through­out the world. But, if we pass from the on-board ser­vices to the ground ser­vices of the air­lines, an­other suc­cess of Poltrona Frau con­cludes this fas­ci­nat­ing jour­ney. “The Cabin”, Cathay Pa­cific’s Vip lounge in Hong Kong In­ter­na­tional Air­port, is a high qual­ity lounge de­signed by Foster + Part­ners for Busi­ness Class pas­sen­gers. The lounge fea­tures the Cathay So­lus Chair with its un­usual hour-glass shape, which cre­ates a pri­vate space for trav­ellers. This chair is up­hol­stered in soft Pelle Frau® leather. In­te­ri­ors in Mo­tion by Poltrona Frau com­bines a blend of his­toric crafts­man­ship with the in­dus­try’s lat­est tech­nol­ogy to pro­duce tai­lor­made projects that range from small or­ders to ma­jor projects, while al­ways of­fer­ing new prod­ucts for liv­ing and con­tem­po­rary travel.

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