The world of Tiffany & Co.

Avion Luxury International Airport Magazine - - JEWELLERY - Open­ing. Di­a­mond, emer­ald and pearl brooch, in­cluded in Tiffany’s 1887 pur­chase of the French Crown Jewels. Above. Sch­lum­berger's Rib­bon Rosette necklace with di­a­mond. Left. A necklace set with the di­a­mond for the 1957 Tiffany Feather Ball.

Tiffany’s story be­gan in 1837 in New York when Charles Lewis Tiffany opened a small shop. How did it so quickly be­come a des­ti­na­tion of mag­nates, high so­ci­ety per­son­al­i­ties and heads of state? Tiffany & Co. was founded in a city that has al­ways been a sym­bol of so­phis­ti­ca­tion, in­tel­li­gence and el­e­gance. In 1837 Charles Lewis Tiffany opened his emporium on Lower Broad­way: what hap­pened next was a jour­ney among the most beau­ti­ful cre­ations in the world. Tiffany im­me­di­ately took on the role of a cra­dle of Amer­i­can lux­ury. Women of high so­ci­ety, with their dresses of silk and satin, faced streets swarm­ing with horses and car­riages to reach the fore­most store of new Amer­i­can style. The young busi­ness­man, Charles Lewis Tiffany, took in­spi­ra­tion from na­ture for his cre­ations, rein­ter­pret­ing it sim­ply and har­mo­niously. Is it since Mr. Tiffany pur­chased the largest yel­low di­a­mond in the world and called it the ‘Tiffany Di­a­mond’ that Tiffany be­came the most so­phis­ti­cated lux­ury jew­eller in the US? The Tiffany Di­a­mond is one of the largest and most beau­ti­ful di­a­monds in the world. In 1877, a yel­low di­a­mond of 287.42 carats was found in the Kim­ber­ley mines in South Africa. In 1878 Charles Lewis Tiffany bought it for $18,000. The head gem­mol­o­gist of Tiffany, Dr. Ge­orge Fred­er­ick Kunz, suc­ceeded in cut­ting a yel­low di­a­mond with 82 facets, 24 more than those of a tra­di­tional bril­liant cut, with a weight of 128.54 carats: the Tiffany Di­a­mond. In 1955 it was ex­hib­ited for the first and only time in the win­dows of the Tiffany & Co. shop in Fifth Av­enue, while in 1961, mounted on the Rib­bon Rosette necklace de­signed by Jean Sch­lum­berger, it was worn by Au­drey Hep­burn in the pro­mo­tional shots of the film ‘Break­fast at Tiffany’s’. In 1995 it was mounted on the renowned ‘Bird on the Rock’ by Jean Sch­lum­berger on the oc­ca­sion of the ret­ro­spec­tive ded­i­cated to him at the Paris Musée des Arts Dé­co­rat­ifs. This year, to mark the 175th an­niver­sary of Tiffany & Co. it has been mounted on a necklace of plat­inum and di­a­monds. To­day it is one of the sym­bols of the very high stan­dards of qual­ity and man­u­fac­ture that have al­ways been in­her­ent in Tiffany & Co.’s work. The Tiffany Set­ting is the en­gage­ment ring that has made hearts beat all over the world. How has it be­come a sym­bol of love par ex­cel­lence? The Tiffany Set­ting has be­come a true icon, a sym­bol of love recog­nised by ev­ery­one. The set­ting was cre­ated in 1886 to en­hance the beauty of di­a­monds to a max­i­mum. Mr. Charles Lewis Tiffany was also a very ro­man­tic man. It was he who cre­ated the Amer­i­can tra­di­tion of ac­com­pa­ny­ing a mar­riage pro­posal with a di­a­mond ring. Since then, and for 10 gen­er­a­tions, men in love have gone to a Tiffany & Co. to buy wed­ding rings. Dur­ing their life, women look at their ring mil­lions of time - it should there­fore be per­fect. Who are the leg­endary de­sign­ers and which are their most fa­mous col­lec­tions? Tiffany & Co. has es­tab­lished close ties with its de­sign­ers, who are cre­ators and cus­to­di­ans of the great legacy of the com­pany. They have been able to in­ter­pret the tastes of their era. The strik­ing cre­ations of the Parisian Jean Sch­lum­berger made him a favourite in New York creative cir­cles. He be­came the most ac­claimed de­signer of his age. In 1956 he be­gan his col­lab­o­ra­tion with Tiffany & Co., and his na­ture-in­spired cre­ations won the favour of the world’s most el­e­gant women. Elsa Peretti be­gan work­ing with Tiffany & Co. in 1974 and in­tro­duced new ele­ments from na­ture such as hearts, ap­ples and starfish - sen­sual forms for chic jewellery pieces ideal for both day and night. Her most suc­cess­ful col­lec­tions in­clude Open Heart, Bone, Starfish, Sevil­lana and Di­a­mond by the Yard. Paloma Pi­casso, in­stead, de­signed for Tiffany from the 1980 Her col­lec­tions marked a re­turn to colour and lux­ury in fash­ion. Paloma Pi­casso demon­strated

her great tal­ent in mix­ing coloured stones, which led to her in­ter­na­tional suc­cess. Her col­lec­tions for Tiffany & Co. in­clude Loving Hearts, Mar­rakesh, Venezia and Zel­lige. This year Tiffany, in hon­our of its 175th an­niver­sary, is pre­sent­ing Rubedo. What is this? To mark its 175th an­niver­sary, in March 2012 Tiffany & Co. un­veiled the Rubedo™ me­tal, a new al­loy for jewellery pieces. In me­dieval alchemy Rubedo meant reach­ing max­i­mum suc­cess, the mo­ment at which mat­ter and the spirit unite to cre­ate some­thing of rare beauty, like the new Rubedo me­tal of Tiffany & Co. The mas­ter jewellers ex­per­i­mented with nu­mer­ous al­loys be­fore ar­riv­ing at the de­sired colour: a golden rose. The new al­loy is light, but re­sis­tant, shiny and bril­liant. Rubedo me­tal made its de­but with Tiffany 1837, an iconic col­lec­tion that en­hances the shiny qual­i­ties of the me­tal. A limited edi­tion se­lec­tion of jewellery pieces from the col­lec­tion are in­cised with the sig­na­ture of the founder Charles Lewis Tiffany; all the signed pieces cel­e­brat­ing the an­niver­sary, how­ever, were only made in 2012. Tiffany has points of sale all over the world, in the most beau­ti­ful cities and ma­jor in­ter­na­tional air­ports. Why did you choose travel re­tail in air­ports? In realty the de­ci­sion to open points of sale in air­ports was be­cause of our de­sire to fol­low our cus­tomers dur­ing their trav­els. The air­ports se­lected are only those which, due to their ar­chi­tec­tural fea­tures and the num­ber of pas­sen­gers, are con­sid­ered world class. As is well known, the flow of tourists - both busi­ness and leisure - has in­creased con­sid­er­ably over the past few years and time avail­able for shop­ping has re­duced dras­ti­cally. Our sales points in the air­ports are there­fore present to of­fer trav­ellers the op­por­tu­nity to ad­mire our prod­ucts and use their wait­ing time pro­duc­tively. And for 2013, can you tell us what are your goals and projects? To con­tinue to amaze our cus­tomers with a daz­zling ar­ray of prod­ucts and ini­tia­tives!

In aper­tura. Spilla in dia­manti, smeraldi e perle, in­clusa nell’ac­quisto da parte di Tiffany nel 1887 dei gioielli della Corona di Fran­cia. So­pra. Col­lana Rib­bon Rosette di Sch­lum­berger con dia­mante. Sin­is­tra. Il dia­mante su una col­lana per il Tiffany Feather Ball del 1957.

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