“Beauty does not bring hap­pi­ness to the one who pos­sesses it, but to the one who loves and ad­mires it” Her­mann Hesse

Avion Luxury International Airport Magazine - - EDITORIAL -

There are nat­u­ral el­e­ments and spe­cial cre­ations around us that en­dure the pass­ing of time, that make an im­pact across the ages and last be­yond mere tem­po­ral­ity thanks to an in­nate and spe­cial key: beauty. That pow­er­ful aes­thetic sense that be­witches, amazes and en­velops the soul and is clearly per­ceived in par­tic­u­lar places or by ad­mir­ing the unique qual­i­ties of exclusive prod­ucts, re­fined by the skill of the peo­ple that crafted and made them ex­em­plary; the splen­dours that sur­round us, wait­ing to be known, ad­mired, pre­served and handed down so that their beauty can be cap­tured and en­joyed for ever. Our path to ad­mire beauty be­gins in a spe­cial place be­tween the At­lantic Ocean the Caribbean Sea, an area blessed with a myr­iad of is­lands and small islets where na­ture and its im­pos­ing beauty de­liver a unique ex­pe­ri­ence and the won­ders that only travel can of­fer. Our des­ti­na­tion is the French An­tilles, spec­tac­u­larly charm­ing is­lands, filled with nat­u­ral won­ders, re­serves, tran­quil bays and white sandy, sun-kissed beaches lapped by a turquoise sea - which man, fur­ther­more, has been able to pro­vide with all those com­forts and ser­vices needed for the ut­most en­joy­ment. Ideal for dis­cov­er­ing by boat, on board a yacht, per­haps like the lat­est gen­er­a­tion mod­els cre­ated by Bu­gatti to­gether with Palmer John­son and in­spired by the well-known Ch­i­ron, one of the fastest cars in the world and a gen­uine leg­end. Just like Fer­rari, which is cel­e­brat­ing its 70 year an­niver­sary and has been able to make its mark for eter­nity, with ex­cep­tional savoir-faire, with the lat­est su­per-per­form­ing cars and clas­sic cars, which are still seen on the roads of some of the best-known races, such as the Mille Miglia. A race that winds along spec­tac­u­lar routes among the rolling hills and tall green cy­press trees of Tus­cany, a nat­u­ral, cul­tural and tourist her­itage that all the world hopes to visit sooner rather than later. Fer­rari’s cel­e­bra­tions will not last one day only, but will open doors to new projects and new sur­prises, such as the col­lab­o­ra­tion with Poltrona Frau to de­velop a new busi­ness head­quar­ters, or with Hublot to cre­ate a lim­ited edi­tion of timepieces des­tined to be­come col­lec­tors’ items, such as the Tech­frame Fer­rari 70 Years Tour­bil­lon Chrono­graph. Ex­cel­lent crafts­man­ship, the ex­pres­sion of su­pe­rior aes­thetic taste, which is cre­ated from a blend of knowl­edge, cre­ativ­ity, skill, tra­di­tion and tech­nol­ogy. Just like the new exclusive cabin for pri­vate jets de­signed by Lufthansa Tech­nik to­gether with Mercedes-Benz Style, which will soon al­low pas­sen­gers to cross the skies and shorten dis­tances in an ul­tra-mod­ern, tech­no­log­i­cal en­vi­ron­ment, sur­rounded by ele­gant de­sign, in the midst of the clouds. Re­fined, tai­lored beauty, which is also, and above all, found in the cre­ations of well-known Haute Cou­ture houses, or even in the heady scent of a per­fume, man­i­fes­ta­tions of great style that are able to en­hance the per­sonal beauty of ev­ery­one, that are able to rein­vent trends and cus­toms, adapt­ing them to the times by means of artis­tic tricks that strad­dle his­tory and moder­nity, art and cul­ture, mythol­ogy and fu­tur­is­tic pro­jec­tions, in­ven­tions and rein­ter­pre­ta­tions, hand­ing down a pre­cious and unique piece, for gen­er­a­tions and gen­er­a­tions. This is the magic of beauty that awak­ens the emo­tions of those search­ing, ad­mir­ing and see­ing it around them, trans­form­ing it into some­thing tan­gi­ble, shar­ing it and mak­ing it mem­o­rable. Have a good trip with Avion Lux­ury.


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