Fer­rari. 70 years for a world-class style

Avion Luxury International Airport Magazine - - CARS -

Ev­ery­one re­mem­bers 12th March 1947 as the be­gin­ning of Enzo Fer­rari’s ad­ven­tures into the busi­ness world with Auto Avio Costruzioni Fer­rari, which pro­duced Fer­rari’s first road-go­ing model, the 125S, a race-win­ner on the sec­ond at­tempt thanks to the tal­ent of Franco Cortese. But the story of the Scud­e­ria Fer­rari was es­tab­lished some two decades ear­lier, when the young Enzo was, for many years, at the exclusive ser­vice of Alfa Romeo, be­fore start­ing busi­ness in­de­pen­dently and writ­ing indelible pages of his­tory in mo­tor­sport. The most im­por­tant turn­ing point was the ar­rival of For­mula 1 on the in­ter­na­tional scene, which saw Fer­rari as a par­tic­i­pant right from the be­gin­ning, rock­et­ing to the top of the clas­si­fi­ca­tion and be­com­ing the only team to win 31 world ti­tles, thus con­firm­ing the mar­que as the most suc­cess­ful ever (un­equalled records even in other in­ter­na­tional motoring cat­e­gories). Sev­enty years that should be cel­e­brated with en­thu­si­asm and at­ten­tion to­wards pre­serv­ing the sa­cred na­ture of this brand, which is al­ways at the fore of the world scene for its ex­cel­lent prod­ucts and for its suc­cess in For­mula 1 - this year Fer­rari’s for­tunes seemed to have changed af­ter three years of Mercedes dom­i­na­tion and ten years from their last con­struc­tors’ ti­tle. The Fer­rari cel­e­bra­tion will not last just one day, but will in­volve two sea­sons of events, which have al­ready been or­gan­ised around the world un­til Oc­to­ber and are de­tailed in a ded­i­cated web­site. Many events will be held away from home, but there will also be an op­por­tu­nity to pay homage to Fer­rari in their orig­i­nal home of Maranello, since the Fer­rari Mu­seum has re­cently been re­fur­bished and ren­o­vated for the oc­ca­sion. But what is most ap­peal­ing this year is the qual­ity of the prod­ucts re­cently launched: two mod­els that set new stan­dards in their cat­e­gories, cap­ti­vat­ing the in­ter­est of even those who never no­tice a car pass­ing along the road and cer­tainly not be­cause of their brash de­sign or (no longer) loud noise - the sound, although orig­i­nal, is much qui­eter than in the past - but be­cause of

their shape and con­tent, which make them unique and tremen­dously de­sir­able, with sub­tle changes that, in the­ory, could sat­isfy any dis­cern­ing cus­tomer. The most im­por­tant new fea­ture is seen on the least ex­treme model of the two, the 812 Su­per­fast, which has an ag­gres­sive name but is ex­tremely ele­gant, of­fer­ing end­less pos­si­bil­i­ties for per­son­al­i­sa­tion. Undis­puted queen of the Geneva Motor Show, this grand tourer of­fers 6.5 litre V12 en­gine and an out­put of 800 CV that makes it the “most pow­er­ful and high per­form­ing road­go­ing Fer­rari in the mar­que’s his­tory”. This of­fi­cial def­i­ni­tion sum­marises the car ex­cel­lently and demon­strates the de­sire of the Cavallino to con­tinue to pro­duce 12-cylin­der en­gines in line with its tra­di­tions: a priv­i­lege that fu­ture eco­log­i­cal re­stric­tions could pre­vent for ever. But change is al­ready on the hori­zon in Maranello: hy­brid mod­els are al­ready in pro­duc­tion, but in lim­ited se­ries and de­rived from F1, again in this case to demon­strate that Fer­rari is sec­ond to none. The brand is rais­ing the bar with an­other of the most de­sir­able cars of 2017, the LaFer­rari Aperta, a “mon­ster” that com­bines an en­gine with elec­tric motor to pro­duce nearly 1000 CV. Made in a lim­ited pro­duc­tion of 209

ex­am­ples at a price six times that of the 812 Su­per­fast, they have al­ready all been re­served for sev­eral for­tu­nate cus­tomers who were in­vited to pur­chase di­rectly from Fer­rari af­ter hav­ing their cre­den­tials as­sessed and demon­strat­ing that they were pas­sion­ate about the cars. As al­ready oc­curred with the first LaFer­rari and with other exclusive mod­els pre­vi­ously priced well over the one mil­lion euro mark, Fer­rari wants to pro­tect it­self against spec­u­la­tors and does not in­tend to dis­perse its her­itage among ca­sual users, but wants in­stead to re­ward their most loyal and faith­ful col­lec­tors.

LaFer­rari Aperta, dal prezzo sei volte su­pe­ri­ore alla 812 Su­per­fast, e la prima se­duta da uf­fi­cio dis­eg­nata dal Fer­rari De­sign Centre e re­al­iz­zata da Poltrona Frau per i 70 anni di Fer­rari. LaFer­rari Aperta, at a price six times that of the 812...

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