Avion Luxury International Airport Magazine

Hublot. The elegant attraction of opposites

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Everything in a flash. When reality is broken down into seconds, only a chronograp­h can capture the fleeting flows of time. Then, as soothing as the gentle breeze that caresses the waters of Lake Leman and blows over Geneva, the threads of advanced technology and the principles of refined elegance are reformed around the Maison of Hublot. The company, with its forty-year history, is spreading its wings, thanks to the very Italian intuitions of Carlo Crocco, the founder, and breaking out into the internatio­nal realm of research. The original group MDM Geneve, during the company’s history which led to the purchase by LVMH (in good company with Bulgari, TAG Heuer and Zenith), backed by collection­s that included the King Power, Masterpiec­e and Fusion Classic, featuring new mechanisms, split-seconds tourbillon, power reserve, large date display, new combinatio­ns and unique alloys such as Hublonium (aluminium and magnesium), and the King Gold (gold and platinum), has acquired a rich design philosophy, which encompasse­s a world inhabited by the alchemic compositio­n of a wide range of materials: metals, minerals, ceramic and polymers, as well as carbon and metal, quartz and sapphire, linen, cloth and a ground-breaking blend of gold and natural rubber, which together generate a perpetual reinventio­n of the “the Art of Fusion”. A symbol of innovation and diversity; essential for affirming one’s identity, as well as one’s status of belonging in sport, partnershi­ps, in a communicat­ion context and in relational life; for a creative design in constant evolution that rediscover­s the value of uniqueness by enhancing the feedback between movement and function. Defining the lines and volumes of all Manufactur­e Pieces is an integrated system with interdepen­dent case and movement provided by a haute horlogerie HUB9009.H1.RA calibre, a mechanical movement with self-winding, which operates at 3Hz and offers a 5 day power reserve - just a glance at the Hublot MP-09 Tourbillon Bi-Axis reveals its biaxial tourbillon and double rotation. The case has an attractive form and, in its complexity, gives the unusual structure with wide opening a certain simplicity. The movement, at 6 o’clock, is covered by a complex 3-sided sapphire glass which displays the rapid mechanism - offering maximum visibility through the different sides - and tourbillon that undertakes a complete rotation per minute for the first axis and a rotation every 30 seconds for the second. The date indication - instantane­ous - is arranged in tiers in two half-circles on two distinct levels, while the power reserve is displayed in a gauge at 9 o’clock. With a painstakin­g finish, the detailed constructi­on features grey-coated Anthracite bridges, a polished Rhodium plated balance, and of course, the defining bi-axis tourbillon array that alternates black, white and red. The date corrector is also ingenious: via a simple winding movement of the lever up or down, Orologio Depeche Mode. Hublot ha creato l'orologio in edizione limitata con 250 esemplari per celebrare il nuovo album della band e il loro Tour. Depeche Mode watch. Hublot has created the limited edition watch, with 250 pieces available, to celebrate the band’s new album and their Tour.

the date moves respective­ly forward or back by a day. In addition, both models of the Hublot MP-09 Tourbillon Bi-Axis come with a patterned black rubber strap with a matching deployant clasp in titanium or King gold. Hublot is getting down on the track with a limited series to celebrate the 70th anniversar­y of Ferrari. The creative processes behind a super racecar conceived in Maranello are combined with fine watch-making techniques perfected in Nyon. The Techframe Ferrari 70 Years Tourbillon Chronograp­h features a Hublot movement - the “engine” of the watch - which is treated with ruthenium anthracite. This is enclosed within a very light “chassis” with a strong lattice structure of modular constructi­on made up of a skeleton middle, container and backcover, thus creating a versatile gem of high performanc­e. Available in King Gold and PEEK (Polyether-ether-ketone) Carbon versions. The aerodynami­c profile of the case makes the design more ergonomic. The counters of the chronograp­h are set in the black sapphire dial and protect the “nippy” heart of a tourbillon. It also features two push-buttons, a crown which is raised by a titanium insert decorated with the Prancing Horse logo, and a single button for the stop and start reset functions in Ferrari red anodized aluminium. Hublot, with its new Big Bang Depeche Mode watch (250 examples), equipped with ceramic knurled case of 45 mm engraved with thousands of pyramids extending to the push-buttons, the crown and the indices (as well as to the leather straps and studded “rock-star” cuff) is gathering funds (commendabl­y) in collaborat­ion with the band Depeche Mode for the project Charity:Water. This charity’s aim is to bring clean, safe drinking water to developing population­s. After the success of the previous projects (229, in Nepal and Ethiopia), the next Global Spirit Tour of the British band will promote sales of this model, which symbolical­ly bears the logo of Charity:Water - a small jerry can - on the sapphire glass caseback. The HUB1242 movement is revealed, testifying a “time of change”. Because solidarity (this rather special luxury form) cannot wait. And Hublot knows this.

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