Hublot. The ele­gant at­trac­tion of op­po­sites

Avion Luxury International Airport Magazine - - WATCHES -

Ev­ery­thing in a flash. When re­al­ity is bro­ken down into sec­onds, only a chrono­graph can cap­ture the fleet­ing flows of time. Then, as sooth­ing as the gen­tle breeze that ca­resses the wa­ters of Lake Le­man and blows over Geneva, the threads of ad­vanced tech­nol­ogy and the prin­ci­ples of re­fined el­e­gance are re­formed around the Mai­son of Hublot. The com­pany, with its forty-year his­tory, is spread­ing its wings, thanks to the very Ital­ian in­tu­itions of Carlo Crocco, the founder, and break­ing out into the in­ter­na­tional realm of re­search. The orig­i­nal group MDM Gen­eve, dur­ing the com­pany’s his­tory which led to the pur­chase by LVMH (in good com­pany with Bul­gari, TAG Heuer and Zenith), backed by col­lec­tions that in­cluded the King Power, Mas­ter­piece and Fu­sion Clas­sic, fea­tur­ing new mech­a­nisms, split-sec­onds tour­bil­lon, power re­serve, large date dis­play, new com­bi­na­tions and unique al­loys such as Hublo­nium (alu­minium and mag­ne­sium), and the King Gold (gold and plat­inum), has ac­quired a rich de­sign phi­los­o­phy, which en­com­passes a world in­hab­ited by the al­chemic com­po­si­tion of a wide range of ma­te­ri­als: met­als, min­er­als, ce­ramic and poly­mers, as well as car­bon and metal, quartz and sap­phire, linen, cloth and a ground-break­ing blend of gold and nat­u­ral rub­ber, which to­gether gen­er­ate a per­pet­ual rein­ven­tion of the “the Art of Fu­sion”. A sym­bol of in­no­va­tion and diver­sity; es­sen­tial for af­firm­ing one’s iden­tity, as well as one’s sta­tus of be­long­ing in sport, part­ner­ships, in a com­mu­ni­ca­tion con­text and in re­la­tional life; for a cre­ative de­sign in con­stant evo­lu­tion that re­dis­cov­ers the value of unique­ness by en­hanc­ing the feed­back be­tween move­ment and func­tion. Defin­ing the lines and vol­umes of all Man­u­fac­ture Pieces is an in­te­grated sys­tem with in­ter­de­pen­dent case and move­ment pro­vided by a haute hor­logerie HUB9009.H1.RA cal­i­bre, a me­chan­i­cal move­ment with self-wind­ing, which op­er­ates at 3Hz and of­fers a 5 day power re­serve - just a glance at the Hublot MP-09 Tour­bil­lon Bi-Axis reveals its bi­ax­ial tour­bil­lon and double ro­ta­tion. The case has an at­trac­tive form and, in its com­plex­ity, gives the un­usual struc­ture with wide open­ing a cer­tain sim­plic­ity. The move­ment, at 6 o’clock, is cov­ered by a com­plex 3-sided sap­phire glass which dis­plays the rapid mech­a­nism - of­fer­ing max­i­mum vis­i­bil­ity through the dif­fer­ent sides - and tour­bil­lon that un­der­takes a com­plete ro­ta­tion per minute for the first axis and a ro­ta­tion ev­ery 30 sec­onds for the sec­ond. The date in­di­ca­tion - in­stan­ta­neous - is ar­ranged in tiers in two half-cir­cles on two dis­tinct lev­els, while the power re­serve is dis­played in a gauge at 9 o’clock. With a painstak­ing fin­ish, the de­tailed con­struc­tion fea­tures grey-coated An­thracite bridges, a pol­ished Rhodium plated bal­ance, and of course, the defin­ing bi-axis tour­bil­lon ar­ray that al­ter­nates black, white and red. The date cor­rec­tor is also in­ge­nious: via a sim­ple wind­ing move­ment of the lever up or down, Orolo­gio Depeche Mode. Hublot ha cre­ato l'orolo­gio in edizione lim­i­tata con 250 es­em­plari per cel­e­brare il nuovo al­bum della band e il loro Tour. Depeche Mode watch. Hublot has cre­ated the lim­ited edi­tion watch, with 250 pieces avail­able, to cel­e­brate the band’s new al­bum and their Tour.

the date moves re­spec­tively for­ward or back by a day. In ad­di­tion, both mod­els of the Hublot MP-09 Tour­bil­lon Bi-Axis come with a pat­terned black rub­ber strap with a match­ing de­ploy­ant clasp in ti­ta­nium or King gold. Hublot is get­ting down on the track with a lim­ited se­ries to cel­e­brate the 70th an­niver­sary of Fer­rari. The cre­ative pro­cesses be­hind a su­per race­car con­ceived in Maranello are com­bined with fine watch-mak­ing tech­niques per­fected in Nyon. The Tech­frame Fer­rari 70 Years Tour­bil­lon Chrono­graph fea­tures a Hublot move­ment - the “en­gine” of the watch - which is treated with ruthe­nium an­thracite. This is en­closed within a very light “chas­sis” with a strong lat­tice struc­ture of mod­u­lar con­struc­tion made up of a skele­ton mid­dle, con­tainer and back­cover, thus cre­at­ing a ver­sa­tile gem of high per­for­mance. Avail­able in King Gold and PEEK (Polyether-ether-ke­tone) Car­bon ver­sions. The aero­dy­namic pro­file of the case makes the de­sign more er­gonomic. The coun­ters of the chrono­graph are set in the black sap­phire dial and pro­tect the “nippy” heart of a tour­bil­lon. It also fea­tures two push-but­tons, a crown which is raised by a ti­ta­nium in­sert dec­o­rated with the Pranc­ing Horse logo, and a sin­gle but­ton for the stop and start re­set func­tions in Fer­rari red an­odized alu­minium. Hublot, with its new Big Bang Depeche Mode watch (250 ex­am­ples), equipped with ce­ramic knurled case of 45 mm en­graved with thou­sands of pyra­mids ex­tend­ing to the push-but­tons, the crown and the indices (as well as to the leather straps and stud­ded “rock-star” cuff) is gathering funds (com­mend­ably) in col­lab­o­ra­tion with the band Depeche Mode for the project Char­ity:Water. This char­ity’s aim is to bring clean, safe drink­ing water to de­vel­op­ing pop­u­la­tions. Af­ter the suc­cess of the pre­vi­ous projects (229, in Nepal and Ethiopia), the next Global Spirit Tour of the Bri­tish band will pro­mote sales of this model, which sym­bol­i­cally bears the logo of Char­ity:Water - a small jerry can - on the sap­phire glass case­back. The HUB1242 move­ment is re­vealed, tes­ti­fy­ing a “time of change”. Be­cause sol­i­dar­ity (this rather spe­cial lux­ury form) can­not wait. And Hublot knows this.

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