YOUR CUSTOM DREAMS
THE FIRST OF THE THREE PORTRAIT HOTELS, BELONGING TO LUNG AR NO COLLECTION, WAS OPENED INVIA CONDOTTI TENYE ARSAGO. THIS HÔTEL LERI E BRANDIS OWNED BY THE FERRAGAMO FAMILY, WHO DESIGNED A NEW CONCEPT OF PERSONALIZED HOSPITALITY
Just like Salvatore Ferragamo used to make extraordinary custom-made shoes for a cultured and refined clientele, in the same way, the three Portrait Hotels “tailor” on their guests a travel experience that resembles each of them, like a sort of “portrait”. This can be transformed into a pleasant memory, maybe to replicate. In Rome, Florence and, from the end of 2020, also in Milan. At Portrait Roma, the first created in
Via Condotti 10 years ago, right above the Ferragamo Uomo boutique, the myth of the Maison’s founder is retraced through memorabilia of the “Shoemakerof Dreams” and thanks to the refined allure of the rooms designed by architect Michele Bönan.
“The concept of customer reception has always been the basis of our father's philosophy. Hospitality and fashion have many affinities. They both offer the possibility of creating exclusive experiences, to remember!” Leonardo Ferragamo, President of Lungarno Collection
Marble and wood are combined with unusual materials, like wild boar skin, to cover the tables with a built-in lamp; the colour palette, from cream to light gray, lights up here and there for some prominent details, in shades of cyclamen and acid green. All the 14suites have large living rooms and a
bar-kitchen area, and two of them also boast sauna and a fitness corner. They are the PenthouseTrini
tàdeiMonti, of 80 square meters,
and the Portrait Penthouse Fa
milyAccomodation, of 126 square meters, which are really exclusive also thanks to the view they offer. Here, just like on the rooftop
lounge, elegantly decorated with wooden furnishings and a spectacular fireplace, the true "risk" is to lose track of time, being bewitched by the amazing panorama. Especially at sunset, while tasting a flute of champagne or one of the wines selected at the “honor bar”. One of the many cuddles that the one-to-one service by a staff
composed of 16 people knows how to give. Any other examples? Customized shopping experience and tours led by an archaeologist or an art historian.