YOUR CU­STOM DREAMS

Conde Nast Traveller (Italy) - - TOP CITY HOTEL -

THE FIR­ST OF THE TH­REE PORTRAIT HO­TELS, BELONGING TO LUNG AR NO COL­LEC­TION, WAS OPE­NED IN­VIA CON­DOT­TI TENYE ARSAGO. THIS HÔ­TEL LERI E BRANDIS OWNED BY THE FER­RA­GA­MO FA­MI­LY, WHO DE­SI­GNED A NEW CON­CEPT OF PER­SO­NA­LI­ZED HO­SPI­TA­LI­TY

Ju­st like Sal­va­to­re Fer­ra­ga­mo used to ma­ke ex­traor­di­na­ry cu­stom-ma­de shoes for a cul­tu­red and re­fi­ned clien­te­le, in the sa­me way, the th­ree Portrait Ho­tels “tai­lor” on their guests a tra­vel ex­pe­rien­ce that re­sem­bles ea­ch of them, like a sort of “portrait”. This can be tran­sfor­med in­to a plea­sant me­mo­ry, may­be to re­pli­ca­te. In Ro­me, Flo­ren­ce and, from the end of 2020, al­so in Milan. At Portrait Ro­ma, the fir­st crea­ted in

Via Con­dot­ti 10 years ago, right abo­ve the Fer­ra­ga­mo Uo­mo bou­ti­que, the my­th of the Mai­son’s foun­der is re­tra­ced th­rou­gh me­mo­ra­bi­lia of the “Shoe­ma­ke­rof Dreams” and thanks to the re­fi­ned al­lu­re of the rooms de­si­gned by architect Mi­che­le Bö­nan.

“The con­cept of cu­sto­mer re­cep­tion has al­ways been the ba­sis of our fa­ther's phi­lo­so­phy. Ho­spi­ta­li­ty and fa­shion ha­ve ma­ny af­fi­ni­ties. They bo­th of­fer the pos­si­bi­li­ty of crea­ting ex­clu­si­ve ex­pe­rien­ces, to re­mem­ber!” Leo­nar­do Fer­ra­ga­mo, Pre­si­dent of Lun­gar­no Col­lec­tion

Mar­ble and wood are com­bi­ned wi­th unu­sual ma­te­rials, like wild boar skin, to co­ver the ta­bles wi­th a built-in lamp; the co­lour pa­let­te, from cream to light gray, lights up he­re and the­re for so­me pro­mi­nent de­tails, in sha­des of cy­cla­men and acid green. All the 14sui­tes ha­ve lar­ge li­ving rooms and a

bar-kit­chen area, and two of them al­so boa­st sau­na and a fit­ness cor­ner. They are the Pen­thou­seT­ri­ni

tà­deiMon­ti, of 80 squa­re me­ters,

and the Portrait Pen­thou­se Fa

mi­lyAc­co­mo­da­tion, of 126 squa­re me­ters, whi­ch are real­ly ex­clu­si­ve al­so thanks to the view they of­fer. He­re, ju­st like on the roof­top

loun­ge, ele­gan­tly de­co­ra­ted wi­th woo­den fur­ni­shings and a spec­ta­cu­lar fi­re­pla­ce, the true "ri­sk" is to lo­se track of ti­me, being bewit­ched by the ama­zing pa­no­ra­ma. Espe­cial­ly at sun­set, whi­le ta­sting a flu­te of cham­pa­gne or one of the wi­nes se­lec­ted at the “ho­nor bar”. One of the ma­ny cudd­les that the one-to-one ser­vi­ce by a staff

com­po­sed of 16 peo­ple kno­ws how to gi­ve. Any other exam­ples? Cu­sto­mi­zed shop­ping ex­pe­rien­ce and tours led by an ar­chaeo­lo­gi­st or an art hi­sto­rian.

STAR­TING RATE Dou­ble room, for 2 per­sons, from € 750 per night, break­fa­st in­clu­ded

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