In­vi­ta­tion to Pa­laz­zo

ELLE Decor (Italy) - - En­gli­sh Text - by Pao­la Ca­ri­ma­ti — pho­tos by Max Zam­bel­li

A spa­ce in Ma­n­hat­tan that re­veals the un­der­sta­te­ment of Ita­lian ra­tio­na­li­sm. The mi­stress of the hou­se: beau­ty

The Mol­te­ni Group’s flag­ship sto­re that has ju­st ope­ned in New York is not sim­ply ‘ a new ex­hi­bi­tion spa­ce’, but a far mo­re com­plex pro­ject of ‘ cir­cu­lar crea­ti­vi­ty’, whe­re ar­chi­tec­tu­re, de­si­gn and com­mu­ni­ca­tion work to­ge­ther to pro­du­ce im­pec­ca­ble un­der­sta­te­ment. The sa­me fea­tu­re that cha­rac­te­ri­zes the Ita­lian group itself, whi­ch pro­mo­tes the mo­st so­phi­sti­ca­ted Ita­lian- ma­de pro­duc­ts around the world th­rou­gh the Da­da, Mol­te­ni& C and Unifor brands. We’re in Ma­n­hat­tan, in Ma­di­son Ave­nue: “1200 sq. m ar­ran­ged over two le­vels: a ba­se­ment floor and ground floor wi­th 4 win­do­ws over­loo­king the street,” ex­plains the group’s art di­rec­tor, Vin­cent van Duy­sen, who de­si­gned the re­sto­ra­tion pro­ject for the buil­ding. The Bel­gian ar­chi­tect ac­ted wi­th au­to­no­my, gui­ded in the choi­ce of sur­fa­ces, co­lours and lights by Car­lo Mol­te­ni, pre­si­dent of the group. So the­re are strong re­fe­ren­ces to the com­pa­ny’s ri­ch cul­tu­ral he­ri­ta­ge and the beau­ties of Ita­ly. “The pro­ject di­splays all the com­pa­ny’s sa­voir fai­re, trea­ting the spa­ce wi­th the sa­me me­ti­cu­lous at­ten­tion that it pays to a pro­duct.” A ma­ster­pie­ce, in other words. Li­ke the par­ti­cu­lar­ly stun­ning en­tran­ce, the mo­nu­men­tal ar­ca­des fra­med by tra­ver­ti­ne mar­ble pro­fi­les or the cen­tral stair­ca­se clad in wal­nut. mol­te­ni. it

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