Gol­den dreams

ELLE Decor (Italy) - - English Text - by Va­len­ti­na Rag­gi

Atelier VM, the hi­sto­ric Mi­la­ne­se cult jewellery brand, is ce­le­bra­ting its 20th an­ni­ver­sa­ry wi­th a new shop in the Bre­ra di­strict, de­si­gned by Lo­ca­tel­li Part­ners. Poe­ti­cal­ly mi­ni­ma­li­st

To ce­le­bra­te the 20th an­ni­ver­sa­ry of Atelier VM, the hi­sto­ric shop for lo­vers of ele­gant jewellery, Mar­ta Caf­fa­rel­li and Viola Naj- Olea­ri are ad­ding a new sto­re in Cor­so Ga­ri­bal­di: “We we­re en­chan­ted by this lit­tle space, iri­de­scent wi­th light,” they tell us. The in­te­rior de­si­gn is by the Mi­la­ne­se stu­dio Lo­ca­tel­li Part­ners. “It was a chal­len­ge to ap­ply our de­si­gn phi­lo­so­phy inside a pla­ce of su­ch a li­mi­ted sur­fa­ce area. It meant that at­ten­tion to de­tail be­ca­me a prio­ri­ty,” ex­plain the ar­chi­tec­ts. It drew in­spi­ra­tion from the jewellery pro­cess of craf­ting pre­cious sto­nes, trans­la­ted he­re in­to mar­ble: red ja­sper, green and ho­ney onyx, blue so­da­li­te and Por­tu­gue­se pink. On one wall, a long mir­ror ser­ves to di­splay the gold chains from their sho­w­pie­ce, the L’Es­sen­zia­le col­lec­tion. On the other is a work by ano­ther Mi­la­ne­se fe­ma­le duo: ‘ Un­ti­tled View’ by Gold­sch­mied & Chia­ri. Lo­ca­tel­li Part­ners is al­so de­si­gning a brand new Atelier VM sto­re- wi­thin- a- sto­re in Li­ber­ty’s, London, to add to tho­se in the Excelsior Mi­la­no and Le Bon Mar­ché in Pa­ris. ate­lier­vm. com

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