La so­ste­ni­bi­le leg­ge­rez­za del be­re


LA PRI­MA DAMIGIANA l’ha riem­pi­ta per­so­nal­men­te, por­tan­do­se­la in spal­la fi­no a val­le per far­ne ana­liz­za­re il con­te­nu­to. Na­sce co­sì l’av­ven­tu­ra di suc­ces­so di Giu­sep­pe Fel­lin. Era­no i pri­mi an­ni Cin­quan­ta, quan­do gli ita­lia­ni si nu­tri­va­no del fer­vo­re del ri­scat­to. Og­gi l’azien­da è pas­sa­ta ai ni­po­ti An­dreas e Pao­lo, che da Bres­sa­no­ne ana­liz­za­no, im­bot­ti­glia­no e spe­di­sco­no ac­qua Plo­se in tut­ta Ita­lia e in di­ver­si pae­si eu­ro­pei in os­ser­van­za dei prin­ci­pi che ani­ma­ro­no il non­no: ri­spet­to per l’am­bien­te, cu­ra del­la sa­lu­te, amo­re per il pro­prio la­vo­ro. Gra­zie ai qua­li le eti­chet­te Plo­se han­no rag­giun­to le ta­vo­le di gran­di chef, bar e lo­ca­li che ne ap­prez­za­no la qua­li­tà, co­sì co­me i mi­glio­ri ne­go­zi di ali­men­ta­zio­ne na­tu­ra­le e ga­stro­no­mie. Leg­ge­ris­si­ma, Plo­se è un’ac­qua idea­le per il be­nes­se­re del­la per­so­na ma an­che del pia­ne­ta. In­fat­ti tut­ti i pro­ces­si dell’azien­da so­no a bas­sis­si­mo im­pat­to am­bien­ta­le. Ba­sti pen­sa­re a co­me vie­ne ali­men­ta­to lo sta­bi­li­men­to ma­dre, do­ve l’ener­gia im­pie­ga­ta pro­vie­ne qua­si tut­ta da fon­ti rin­no­va­bi­li, ri­spar­mian­do nell’an­no cen­ti­na­ia di ton­nel­la­te di ani­dri­de car­bo­ni­ca, uno dei gas re­spon­sa­bi­li dell’ef­fet­to ser­ra. Inol­tre l’ac­qua ar­ri­va su­gli scaf­fa­li so­lo in bot­ti­glie di ve­tro, per al­tro ri­ci­cla­bi­le. Ai ser­vi­zi si ag­giun­ge an­che, se ri­chie­sto, quel­lo di con­se­gna e ri­ti­ro a do­mi­ci­lio. È un’ac­qua pu­ra che sgor­ga a 1870 mt dal Mon­te Plo­se, in Al­to Adi­ge, pas­san­do at­tra­ver­so una re­te di lun­ghi ca­na­li na­tu­ra­li po­sti a no­te­vo­le pro­fon­di­tà nel Par­co Na­tu­ra­le Puez, nel cuo­re del­le Do­lo­mi­ti. Per le sue ca­rat­te­ri­sti­che or­ga­no­let­ti­che e chi­mi­che (bas­sis­si­mi re­si­duo fis­so e du­rez­za, al­to con­te­nu­to di os­si­ge­no) è idea­le per chi ha a cuo­re il pro­prio be­nes­se­re e adat­ta an­che ai bam­bi­ni. Non a ca­so il bas­so con­te­nu­to di mi­ne­ra­li e di so­dio ne fan­no un’ami­ca dei re­ni, men­tre l’ele­va­ta pre­sen­za di os­si­ge­no pia­ce mol­to al fe­ga­to. Qua­li­tà per cui la fia­mo (Fe­de­ra­zio­ne Ita­lia­na As­so­cia­zio­ni e Me­di­ci Omeo­pa­ti­ci) l’ha elet­ta a part­ner idea­le del­le cu­re omeo­pa­ti­che. (Ire­ne Ar­quint)

| From the heart of the Do­lo­mi­tes, an ex­clu­si­ve mi­ne­ral wa­ter, a sym­bol of pu­ri­ty, heal­th, and re­spect for na­tu­re | He fil­led the fir­st de­mi­john him­self and car­ried it do­wn the moun­tain on his shoul­ders to have it ana­ly­zed. This was how Giu­sep­pe Fel­lin’s suc­ces­sful ad­ven­tu­re be­gan, in the ear­ly 1950s, when Ita­ly was buoyed by po­st-war en­thu­sia­sm. To­day it is An­dreas and Pao­lo, still in­spi­red by their gran­d­fa­ther’s prin­ci­ples of re­spect for the en­vi­ron­ment, at­ten­tion to heal­th, and love for one’s work, who ana­ly­ze, bot­tle, and ship Plo­se mi­ne­ral wa­ter from the plant near Bres­sa­no­ne to all parts of Ita­ly and to ma­ny Eu­ro­pean coun­tries. It is thanks to them that the Plo­se la­bels are now fix­tu­res on the ta­bles of great re­stau­ran­ts, bars,


and nightspo­ts whe­re qua­li­ty is a pre­re­qui­si­te – and on the shel­ves of the be­st na­tu­ral food shops and ga­stro­no­mic bou­ti­ques. Plo­se is an ultralight moun­tain wa­ter, ideal for our heal­th and well­being – and for our pla­net’s. The com­pa­ny’s pro­ces­ses are all low-en­vi­ron­men­tal-im­pact: for in­stan­ce, the ener­gy that po­wers the ori­gi­nal plant is al­mo­st all de­ri­ved from re­newa­ble sour­ces to sa­ve hun­dred of tons of car­bon dio­xi­de gree­n­hou­se gas emis­sions eve­ry year. And Plo­se wa­ter is bot­tled on­ly in glass, an emi­nen­tly re­cy­cla­ble ma­te­rial. Com­pa­ny ser­vi­ces in­clu­de de­li­ve­ry and pick-up of emp­ties, on re­que­st. Plo­se is a pu­re wa­ter that gu­shes from a spring at 1,870 me­ters asl on Mon­te Plo­se in the Al­to Adi­ge re­gion, fed by an ex­ten­si­ve net­work of na­tu­ral chan­nels deep un­der­nea­th the Puez Na­tu­ral Park in the heart of the Do­lo­mi­tes. Its or­ga­no­lep­tic and che­mi­cal pro­per­ties (ve­ry low fi­xed re­si­due and hard­ness, hi­gh dis­sol­ved oxy­gen con­tent) ma­ke it ideal for anyo­ne who ta­kes their heal­th to heart – and for chil­dren. Wi­th its low con­tent in so­dium and other mi­ne­rals, it is ea­sy on the kid­neys; its na­tu­ral oxy­gen as­sists the li­ver. For its qua­li­ty and pu­ri­ty, fia­mo (Ita­lian Fe­de­ra­tion of Ho­meo­pa­thic As­so­cia­tions and Ho­meo­pa­ths) has cho­sen Plo­se as of­fi­cial part­ner for ho­meo­pa­thic die­ts and treat­men­ts.

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