Italia Luxury - - Contents -

Long be­fore Mon­o­cle ex­isted in its cur­rent form, the founder’s grand­fa­ther sold eye­glasses out of a small shop in Pi­azza Vittorio. Now Gabriele Verg­e­rio has trans­formed this an­ces­tral ac­tiv­ity into a chic mod­ern bou­tique, in­spired by min­i­mal­ism, ex­clu­siv­ity, and con­stant re­search in the sec­tor. The bou­tique it­self is a work of art. The de­sign is based upon the con­cepts of Ital­ian ar­chi­tect An­drea Eusebi, us­ing only the finest ma­te­ri­als, such as rosewood and bur­nished iron, all proudly hand­made in Italy. It fea­tures in­trigu­ing op­ti­cal il­lu­sions, such as an elon­gated wall that seems to stretch into in­fin­ity from cer­tain an­gles, cre­at­ing a vir­tual pas­sage­way to an­other world. Verg­e­rio sees the store as a kind of neigh­bor­hood, with the glasses on dis­play be­com­ing liv­ing ob­jects. When it comes to the glasses them­selves, the bou­tique prides it­self on for­go­ing in­dus­trial brands in fa­vor of hand-crafted frames by both up-and-com­ing and well es­tab­lished ar­ti­san de­sign­ers, in­clud­ing Thom Browne, Kub­o­raum, Dita, Linda Far­row Luxe, Mat­suda, Ah­lem, Mykita, Jac­ques Marie Mage, 8000 Eye­wear, and Ri­gards, among oth­ers. Friendly staff mem­bers are on hand to of­fer help­ful ad­vice. “Our phi­los­o­phy is that rec­om­mend­ing glasses is more than choos­ing a shape for a face, so we try to find a de­sign that goes well with a per­son’s per­son­al­ity and style, re­flect­ing the way they want to be per­ceived,” says Verg­e­rio. And in ad­di­tion to their eye­wear col­lec­tion, Mon­o­cle also of­fers a range of lux­ury per­fumes and colognes with a par­tic­u­lar fo­cus on in­de­pen­dent Ital­ian brands like Meo Fus­ci­uni. For Verg­e­rio, his bou­tique is his call­ing card, and the mes­sage he wants to con­vey is that at Mon­o­cle, customers who are search­ing for the per­fect pair of eye­glasses will find in his shop what they’ve been un­able to find else­where.

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