The Sa­lon of de­sires

In Mi­lan, the his­tory of the Pisa fam­ily and the world of haute hor­logerie have been in­ter­wo­ven for gen­er­a­tions. A pre­cious thread that has now given life to the jew­elry Pisa Diamanti and other well-known brands, dis­played at the new Salone dei Gioielli.

Italia Luxury - - People - By Gi­u­lia Minero

Pisa Orologeria has been run by women since 1971, the year mark­ing the death of its founder Ugo. Their pas­sion and ded­i­ca­tion for their work is key to the growth of the com­pany which thanks to their in­volve­ment be­came a ref­er­ence point for watch en­thu­si­asts in search of im­pec­ca­ble qual­ity and a re­la­tion­ship based on trust, pro­fes­sion­al­ism and cus­tom­ized con­sul­ta­tion, as Chiara Pisa, third gen­er­a­tion heir and Man­ag­ing Di­rec­tor of Pisa Orologeria ex­plains. Based on its long­stand­ing ex­pe­ri­ence in the world of high-end watch­mak­ing, Pisa took on a new chal­lenge in 2018, and opened the ‘Salone dei Gioielli', an area lo­cated on the sec­ond floor of the via Verri Flag­ship that is ded­i­cated to jew­elry. This airy, light-filled space re­flects the inim­itable style of the Pisa brand and is based on the cri­te­ria of un­der­stated el­e­gance and painstak­ing at­ten­tion to qual­ity and de­tail. Cir­cu­lar wood and metal vit­rines show­case cre­ations by Boucheron, Chaumet, Chopard, Mes­sika and Ta­mara Co­molli, while a satel­lite space – the ‘Salotto de Griso­gono' – is ded­i­cated to the jew­elry of the epony­mous Geneva-based mai­son. In ad­di­tion to these brands, se­lected to sat­isfy the style re­quire­ments of its dis­cern­ing fe­male clien­tele, the ‘Salone dei Gioielli' also fea­tures Pisa Diamanti, the re­sult of Chiara Pisa and her mother Maris­tella's de­sire to ex­press their cre­ative val­ues in a jew­elry line. To echo the words of Chiara Pisa, “It's a new point of con­tact with our fe­male clien­tele, to whom we have al­ways ded­i­cated par­tic­u­lar at­ten­tion, even in the realm of watches.” Clean-cut lines and min­i­mal­ist set­tings are used to high­light the qual­ity of the gem­stones, and char­ac­ter­ize the col­lec­tion. Of­fer­ings at the ‘Salone dei Gioielli' in­clude rings and soli­taires, ten­nis bracelets, ear­rings and di­a­monds studs, as well as di­a­mond-stud­ded cuff­links and che­va­lier rings for men, all based on the same aes­thetic con­cept, guar­an­tee­ing that each cre­ation is a unique piece.

Chiara Pisa, CEO Pisa Orologeria

4. 5. 4. Round CUFF­LINKS in white gold and mother-of-pearl. 5. fea­tur­ing The White Pisa gold Orologeria an ex­clu­sive SOLITAIRE labyrinth de­sign. logo is po­si­tioned un­der the set­ting, while both sides of the Pisa in­scrip­tion are high­lighted by two di­a­monds. One of the ring’s 4 claws is shaped like the small hand of a watch – a trib­ute to brand’s watch­mak­ing tra­di­tion.

1. 2. 1. Eter­nity RING in pink gold with bril­liant cut black di­a­monds. 2. Stretch ten­nis BRACELET in rose gold with bril­liant cut di­a­monds.

3. 3. Che­va­lier RING in white gold, mother-of-pearl and di­a­monds.

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