The Salon of desires
In Milan, the history of the Pisa family and the world of haute horlogerie have been interwoven for generations. A precious thread that has now given life to the jewelry Pisa Diamanti and other well-known brands, displayed at the new Salone dei Gioielli.
Pisa Orologeria has been run by women since 1971, the year marking the death of its founder Ugo. Their passion and dedication for their work is key to the growth of the company which thanks to their involvement became a reference point for watch enthusiasts in search of impeccable quality and a relationship based on trust, professionalism and customized consultation, as Chiara Pisa, third generation heir and Managing Director of Pisa Orologeria explains. Based on its longstanding experience in the world of high-end watchmaking, Pisa took on a new challenge in 2018, and opened the ‘Salone dei Gioielli', an area located on the second floor of the via Verri Flagship that is dedicated to jewelry. This airy, light-filled space reflects the inimitable style of the Pisa brand and is based on the criteria of understated elegance and painstaking attention to quality and detail. Circular wood and metal vitrines showcase creations by Boucheron, Chaumet, Chopard, Messika and Tamara Comolli, while a satellite space – the ‘Salotto de Grisogono' – is dedicated to the jewelry of the eponymous Geneva-based maison. In addition to these brands, selected to satisfy the style requirements of its discerning female clientele, the ‘Salone dei Gioielli' also features Pisa Diamanti, the result of Chiara Pisa and her mother Maristella's desire to express their creative values in a jewelry line. To echo the words of Chiara Pisa, “It's a new point of contact with our female clientele, to whom we have always dedicated particular attention, even in the realm of watches.” Clean-cut lines and minimalist settings are used to highlight the quality of the gemstones, and characterize the collection. Offerings at the ‘Salone dei Gioielli' include rings and solitaires, tennis bracelets, earrings and diamonds studs, as well as diamond-studded cufflinks and chevalier rings for men, all based on the same aesthetic concept, guaranteeing that each creation is a unique piece.
Chiara Pisa, CEO Pisa Orologeria
4. 5. 4. Round CUFFLINKS in white gold and mother-of-pearl. 5. featuring The White Pisa gold Orologeria an exclusive SOLITAIRE labyrinth design. logo is positioned under the setting, while both sides of the Pisa inscription are highlighted by two diamonds. One of the ring’s 4 claws is shaped like the small hand of a watch – a tribute to brand’s watchmaking tradition.
1. 2. 1. Eternity RING in pink gold with brilliant cut black diamonds. 2. Stretch tennis BRACELET in rose gold with brilliant cut diamonds.
3. 3. Chevalier RING in white gold, mother-of-pearl and diamonds.