Blockchain could solve the way that clothing is tracked within the fashion industry – but there may also be risks involved

while progress on this front, from both public and private players, is a sign of growing innovation, the application of blockchain on the complete supply chain may still be years in the making

ynB oDsin chn BDon Ds itdchDsT idsoklOcDds de chn DTchDno eAohDds hAo oOtDc kO Dco okOOtE ihADs ldyDsT tABTn OABco cd ,oDA lADstE -AsTtAanoh Asa .hDsA 6Dch sAoinsc cnihsdtdTDno aiming to change the way that supply chains are tracked from yarn to shop floor, fashion is Ardkc cd Td chBdkTh A cBAsoDcDds -tdimihADs A tnaTnB oEocnl chAc Do okOOdonatE ekttE cBAim Artn pdkta Attdp cBAimDsT AiBdoo chn phdtn okOOtE ihADs -tdimihADs Do anOnsansc ds ids cepts that define a way of managing, conducting, and tracing transactions. The technology edikono ds A aDocBDrkcna tnaTnB cnihsdtdTE phDih lnAso chAc Att aAcA Do ohABna DsocAsctE Ai inooDrtn edB OABcDiDOAsco Asa oEsihBdsDvna AiBdoo A OnnB cd OnnB sncpdBm ,o Att cBAsoAicDdso ABn BnidBana ihBdsdtdTDiAttE chDo ohDeco chn cBAsoAicDdso eBdl A eBATlnscna kscBAinArtn ldant Dscd A ihADs Ds phDih Att OABcDiDOAsco ABn ApABn de chn cBAsoAicDdso chAc iAln rnedBn

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-tdimihADs Do oOtDc rncpnns rkoDsnoo edikona oEocnlo phnBn OABcDiDOAcDds Do nDchnB OkrtDi and anyone can join if they fill the pre-requisites, or private. Public participation is simple

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ABn ldBn tDmn cBAaDcDdsAt aAcArAono pDch inscBAtDvna sncpdBmo hn lADs idsinOc de rtdim ihADs hdpnynB Bnydtyno ABdksa A onOABAcn AoOnic , cBAsoAicDds DllkcArDtDcE dB chn eAic chAc cBAsoAicDdso iAssdc rn antncna dee chn tnaTnB ,o chDo Do chn inscBAt enAckBn de rtdimihADs Dc lnAso chAc Att onikBDcE uknocDdso Asa BDomo snna cd rn Odona phDtn eAicdBDsT Ds chn DllkcA rDtDcE de chn tnaTnB de cBAsoAicDdso sin chn aAcA Do nscnBna Dc Do OnBlAsnsc hn aAcA Dconte Do ocDtt dOns cd OdooDrtn idBBkOcDds rnedBn Dc Do nscnBna Dscd chn oEocnl lAmDsT rtdimihADs A Tdda dOcDds edB tdTTDsT aAcA rkc dstE De chn odkBino ABn ekttE AkaDcna Asa AahnBn cd nchDiAt ocAsaABao «While blockchain certifies a movement, it does not certify the truthfulness of the information. Responsibility for the content shared on the blockchain lies with the business that adds the information into the system», oAEo dBnsvd -nBcnttD BAaA BdkOCo nAa de ABmncDsT Asa .dBOdBAcn ;diDAt noOdsoDrDtDcE ,o lAsE AoOnico de chn pDanB eAohDds okOOtE ihADs ABn eBATlnscna chn OdooDrDtDcE de ektt idscBdt dynB A rBAsaCo okOOtE ihADs lAE rn As DlOdooDrtn enAc kscDt Att ocAmnhdtanBo Asa OBdakinBo AahnBn cd ksDynBoAt BnTktAcDdso

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chn pdBm chnE ad pDch hDTh ukAtDcE Dcnlo cEODiAttE OBdakina Ds kBdOn «Most of the value of luxury goods is in the brand itself, the reputation for high-quality materials and craftsmanship it has built over decades or centuries. Technologies like blockchain ensure that the products sold are authentic and contribute to preserving the prosperity of luxury brands over time» sdcno dsD -nttdsD AsATDsT DBnicdB de 4 hn rkoDsnoo de idkscnBenDc Tddao hAo rnidln A onBDdko Dookn edB tkgkBE rBAsao chAc BntE ds chnDB AkchnscDiDcE Asa anaDiAcDds cd ukAtDcE cd AccBAic aDoinBsDsT ikocdlnBo ,o odiDAt lnaDA hAo lAan chnon rBAsao nyns ldBn anoDBArtn chn idkscnBenDc lABmnc hAo BAlOna kO OBdakicDds cd antDynB tkgkBE Tdda tddmAtDmno Ac A ocnnO aDoidksc ,iidBaDsT cd chn tdrAt -BAsa .dkscnBenDcDsT nOdBc tkgkBE rBAsao tdoc rDttDds ; adttABo pdBch de oAtno cd dstDsn idkscnBenDco Atdsn

,BDAsnn hAo kona A OkrtDi rtdimihADs cd hntO cAimtn chn Dookn rE TDyDsT rBAsao chn dOcDds de iBnAcDsT A aDTDcAt OAooOdBc chAc cBAimo chn tDeniEitn de chnDB Dcnl eBdl BAp lAcnBDAt Att chn pAE chBdkTh cd chn ikocdlnB nyns AecnB BnoAtn Ds As dOns odkBin edBlAc d kon ,BDAsnnCo cnih sdtdTE rBAsao lkoc AOOtE cd rnidln A lnlrnB pDch chn dOcDds cd kon odecpABn cd iBnAcn A cADtdBna odtkcDds dB cd anyntdO ds chn dOns odkBin fWe come from an open-source vision, and we’ve created an open-source technology within a non-profit consortium. For a while, we thought that this would be enough to kickstart the project and that brands, integrators and developers would just embrace that and build on the open source. We found that in 2020, that was not enough. We built a software as a service for for-profit business. On top of this, we’ve developed and edited software that brands can now employ to use our technology at scale.

The moment we did that, we saw an increase in traction from the brands», oAEo DnBBn Did tAo kBocnt . de ,BDAsnn ,BDAsnn pdBmo pDch tkgkBE pAcihlAmnBo -BnDctDsT Asa 4AihnBds .dsocAscDs Ao pntt Ao ,kanlABo DTknc - dTnB krkDo Asa AskeAickBn dEAtn phd hAyn rkDtc kO BnidBao de chnDB cDlnODnino Asa edB phdl chn ohDec cd rtdimihADs Do edikona ds chn ihAsTn cd cnihsdtdTE BAchnB chAs chn OBdrtnlAcDi AoOnic de cBAiDsT chnDB okOOtE ihADs Working with a blockchain company like Arianee is the first step in making sure that luxury rBAsao hdta dscd chnDB ocAcko kBocnt hAo oADa chAc pdBmDsT pDch BnoAtn oDcno Do A pAE chAc ,BDAsnn iAs AOOBdAih chn lABmnc phDih hAo TBdps Ds Bninsc EnABo noAtn Do OABc de chn iDB iktAB nidsdlE kBocnt Atod pAsco chn OBdakico cBAimna koDsT ,BDAsnn rtdimihADs cnihsdtdTE cd hAyn chn dOcDds de rnDsT tDsmna cd BnOADB onByDino chAc pdkta ngcnsa chn tDen iEitn de chnon OBdakico hDo AoOnic de koDsT rtdimihADs ohdpo chAc Dc adno sdc hAyn cd rn kona ds snp OBda kico dstE , Dc iAs Atod rn AOOtDna BncBdAicDyntE cBAiDsT rAim chn dpsnBohDO de OBDvna Dcnlo

6hDtn ,BDAsnn Attdpo edB dOns idttArdBAcDds ds chn rtdimihADs AiBdoo chn odkBin idan dchnB companies are experimenting with different options. Aura, the non-profit luxury fashion rtdimihADs idsodBcDkl eBdl 4 ADlo cd kon rtdimihADs cd onikBn Dco AkchnscDiAcna OBda kico Ao chn ktcDlAcn tkgkBE «One of the advantages of keeping control over the blockchain is the impact on energy consumption. Conventional public blockchains use decentralized data infrastructures all over the world and the proof of work consensus mechanism to validate data logged on the blockchain. They are much more energy-consuming and there is a lack of transparency on whether any green energy is used. Thanks to its private and local nature, Aura’s blockchain does not consume more energy than the use of CRM, websites, or other internal IT tools. In addition, this private and local structure allows every member of the Aura Blockchain Consortium to fully maintain its own data and adhere to the strictest standards of customer privacy. Information stored on the blockchain cannot be changed, tampered or hacked» oAEo

DldchE pAcA kBDn tdrAt ssdyAcDds DBnicdB de .ABcDnB

The blockchain software also comes with benefits – tracking a product’s lifecycle is one way cd lAmn okBn chAc idlOAsDno ABn rkDtaDsT kO Tdda OBAicDino Asa ngOAsaDsT ds chnl ,o chn anlAsa edB AkaDcDsT BAlOo kO od cdd adno chn lABmnc edB rEOAooDsT chnl hn TBdpDsT OBdr tnl de eAicdBDno ABdksa chn pdBta AtcnBDsT chnDB AkaDcDsT dB sdc edttdpDsT nchDiAt OBdakicDds ocAsaABao ohdpo chAc cnihsdtdTDno tDmn aDTDcAt OAooOdBco chAc AiidlOAsE chn OhEoDiAt OBda kic idkta hntO idsoklnBo Ds BnidTsDvDsT chn hDThnoc tnynto de Tdda idlOAsE OBAicDino kgk BE OkBihAono ABn sdp eBnuknsctE onns Ao Dsynoclnsco pDch DsiBnAoDsT Asa anOBniDAcDsT yAtkn dynB cDln lAmDsT AkchnscDiDcE A mnE rnsihlABm edB AoonooDsT chAc yAtkn , noOniDAttE edB

ns idsoklnBo phd idkta nAoDtE Aiinoo AOOo cd yAtDaAcn chnDB OkBihAono Asa OBdyn chnDB yAtkn hDo Atod AOOtDno cd ds ksTDrtn dmnso dB o chAc hAyn rnns TADsDsT OdOktABDcE pDchDs chn tkgkBE lABmnc Ao AsdchnB pAE de deenBDsT yAtkArtn ksDukn OkBihAono cd tdEAt iko cdlnBo ABDo AohDds 6nnm Do sdp deenBDsT As ABc rE DihABa ADsno edB chdon AiiBnaDc ed. As NFT’s also exist on the blockchain, their certifications can co-exist alongside those of OhEoDiAt Dcnlo Co Atod ngOAsa chn BnAih de chn eAohDds AnochncDi , Dcnlo sd tdsTnB snna cd rn ODnino de itdchDsT rkc iAs Atod rn ABc ODnino oiktOckBno dB aDTDcAt iBnAcDdso

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rC.umnruCm’ n’ dhui eib’hrnl ,n’ihC. .msnuh.w n. husfz’ ’hw.nuvms fsn.’ uinu s-smb wnm fs.u h’ nvuis.uhrnusa n.a ’uCmsa 8is eC’’hthlhub C, umbh.w C. n ahwhunl wnmfs.u n’ CeeC’sa to a physical one, also has benefits in the race for sustainability – trying on a realistic digital wnmfs.u nu iCfs rCvla msavrs uis .vftsm C, msuvm.’ uinu elnwvs uis h.av’umb ,’ uis ,n’ihC. dCmla sTen.a’ dhui .sd tmn.a’ rC.’vfsm’ nms v.’vms C, dinu ’hAs’ dCmy ts’u ,Cm uisf hw hunl wnmfs.u’ dCvla asrmsn’s uis ihwi .vftsm C, msuvm.’ uinu rCfs ,mCf tmnrysuh.w disms shoppers get an item in two sizes for a better idea of fit. According to the IMRG Returns

s-hsd ,Cm h. uis ,n’ihC. ’sruCm fs.’dsnm ws.smnus’ uds.ub C.s esmrs.u msuvm.’ dihls dCfs.’dsnm ws.smnus’ uihmub ,Cvm esmrs.u msuvm.’ nwnh.’u n. n-smnws msuvm.’ mnus C, uds. ty-five percent (although this can be as high as forty-five percent).

. 8is sfnusmhnlh’sa fnmysuelnrs rmsnuCm’ rn. ’sll uishm ehsrs’ n.a in-s uisf nvuis.uh rnusa uimCvwi n tlCryrinh. ’b’usf tnrysa tb vy’C umnryh.w uisf nlC.w uis dnb «As a concept, we’re trying to deconstruct and reeducate people to see that digital fashion is an alternative form to experience fashion. It’s democratized, it’s decentralized. Emerging research points to the notion that it is also less impactful on the environment, although this is still a grey area when you add in cryptocurrency and complicated or advanced artificial intelligence as a way of either serving the digital fashion or placing the digital fashion on you» ’nb’ nmh.n Ctt’ rC ,Cv.asm C, 8is sfnusmhnlh’sa 2nfs’ lhys ms’u n.a Cuism rmsnuCm’ lhys ,vmCtCmC’ in-s ’iCd. uinu uisms h’ n fnmysu ,Cm ahwhunl C.lb wnmfs.u’ uinu rn. ts ’dhurisa umnasa n.a Cd.sa pv’u lhys rCllsruntls husf’ s’esrhnllb n’ asfn.a ,Cm eib’hrnl ,n’ihC. dn.sa avmh.w the pandemic. Many people still think that digital fashion is a field in its inception, an imitation C, uis msnl uih.w uinu rn. C.lb ts ’ss. n’ msnl uimCvwi hu’ fnusmhnlhub hwi s.a msnlh’uhr ahw hunl wnmfs.u’ x lhys uis 1ntmhrn.uz’ ahwhunl C.lb mhas’rs.rs ams’’ dihri ’Cla n’ n umnasntls umnrsntls ehsrs C, nmu ,Cm 4 aCllnm’ n.a rmsnusa n ,vmCms C.lh.s ,Cm hu’ gvnlhub x sTh’u

8is nmu dCmla in’ nl’C fC-sa h.uC tlCryrinh. dhui nmuh’u’ ’sllh.w uishm ehsrs’ 2mhfs’ x uis ’h.wsm nmuh’u n.a dh,s C, 0lC. 8v’y x fnas ( fhllhC. 4 aCllnm’ h. uds.ub fh.vus’ tb ’sllh.w ism dCmy C.lh.s emC-h.w uinu hu dCvla .Cu ts ,nm msnrih.w uC neelb uis rmbeuCrvmms.rb tCCf uC uis ’nls C, rCllsruntls ,n’ihC. ehsrs’ n’ dsll n’ ls’’ umnahuhC.nl husf’ uC n wmCve C, ,n.’ already working and buying in the digital space. Another benefit of this use of the block rinh. h’ uinu hu h’ .Cu sTrlv’hC.nmb x emhrs’ rn. -nmb ,mCf C.s 4 aCllnm uC fhllhC. 4 aCl lnm’ osmC h.-s.uCmb fCasl’ rCvla ts n dnb ,Cm ,n’ihC. tmn.a’ uC wsu mha C, sTrs’’ s.-hmC. fs.unl hfenru chui uis na-s.u C, ahwhunlhAnuhC. ’Cfs dC.asm dib uih’ fC-s in’.zu rCfs ’CC.sm mC-hah.w sTnfels’ nmh.n ’iCd’ uinu using digital assets from a fashion show and putting them directly on an e-commerce site so that you can move towards a zero-inventory model, so that you only purchase what is actually in demand, is progress» chui uis as-sl opment of technology allowing for realistic fabric creation and high-definition graphics, a AsmC h.-s.uCmb fCasl ,mC.usa tb ahwhunl ,n’ihC. ’ssf’ lhys n lCwhrnl dnb uC ’iCd emCavru’ uC rlhs.usls dihls aslh-smh.w C. uis rlhfnus rin.ws emCfh’s n wCnl uinu fn.b tmn.a’ nms ’uhll ,nllh.w tsih.a C.

.mbeuCrvmms.rb n.a tlCryrinh. rn. ’ssf rC.,v’h.w n.a nu uhfs’ nlhs.nuh.w uC esCels diC dn.u ,n’ihC. uC msfnh. n ah’rhelh.s uinu emhCmhuhAs’ rmn,ufn.’ihe n.a nmuh’umb h. uishm eib’hrnl ,Cmf’ cinu uiC’s esCels aC.zu msnlhAs h’ uinu uis uhfs n.a s,,Cmu uC tvhla n ahwhunl wnmfs.u rn. ’Cfsuhfs’ sTrssa uinu C, n eib’hrnl C.s fnyh.w hu pv’u n’ lntCm h.us.’h-s n’ hu’ eib’ hrnl rCv.usmenmu cnurifnysm’ lhys 1mn.ry 8vllsm n.a vtlCu in-s ’unmusa ’sllh.w ’Cfs C, uishm dnuri ehsrs’ v’h.w -hurCh. n’ n dnb C, rnusmh.w uC sTrlv’h-s rv’uCfsm’ 8v’hrhn.’ n.a nmuh’u’ in-s nl’C ’unmusa uC v’s rmbeuCrvmms.rhs’ n’ n dnb C, ysseh.w ,n.’ lCbnl C,,smh.w uisf v.hgvs mslsn’s’ C.lb nrrs’’htls uC uiC’s diC in-s uishm rvmms.rb . nen. uih’ ’b’usf dCmy’ uis ’nfs dnb dhui eib’hrnl husf’ x ,n.’ C, eCevlnm whml wmCve’ tvb . ’ h. uis iv.amsa’ uC wsu eCh.u’ uinu nwwmswnus uC C.s C,, msdnma’ lhys rC.rsmu uhrysu’ Cm nrrs’’ uC uishm haCl’ nu haCl rn,s’ .Cvla uih’ dCmy uis ’nfs dnb dhui ,n’ihC. husf’ uinu nrrmvs -nlvs C-sm uhfs nmh.n

Ctt’ .Cus’ «one of the interesting things for the blockchain mechanism digital fashion is that it allows creators to take a cut. This is going to be the same for music, it’s going to be the same for art – every time you sell ece, the original creator gets a royalty fee» cihls uis fnh. v’s ,Cm tlCryrinh. hfenru’ uis ’veelb rinh. n.a hu’ ’v’unh.nthlhub hu rCvla nl’C C,,sm n. nlusm.nuh-s uinu h’ wCCa ,Cm tv’h.s’’ uCC

hwhunl ,n’ihC. rCvla ts n dnb ,Cm uis bCv.wsm ws.smnuhC. uC rmsnus .sd husf’ ’iCdrn’s uishm dCmy n.a tvhla ve tv’h.s’’s’ uinu nms .Cu ases.as.u C. sTh’uh.w ,n’ihC. ’umvruvms’ 8is .h -sm’hub C, .msnuh-s ,mu’ h. 1nm.inf in’ lnv.risa n 8n’usm’ emCwmnf h. hwhunl 1n’ihC. nhfsa nu umnh.h.w uis .sTu ws.smnuhC. C, ahwhunl ,n’ihC. rmsnuCm’ ,.Cuism n’esru C, neesnl ,Cm ahwhunl fnmysuelnrs’ rCfs’ ,mCf uis ahwhunl nmrih-s’ C, ysb tmn.a’ dhuih. uis h.av’umb . uis ln’u us. bsnm’ uis wmCdui C, uis ,n’ihC. fv’svf sTihthuhC. in’ ’iCd. uinu uisms h’ n fnmysu ,Cm uis nmrih-nl rCllsruhC.’ n.a wnmfs.u’ C, lsws.anmb as’hw.sm’ ,mCf uis ,n’ihC. dCmla ,mrih-h’u’ ,mCf tmn.a’ lhys ,lsTn.asm 8r vss. nms dCmyh.w rlC’slb dhui ahwhunl rmsnuCm’ lCCy h.w uC emCfCus n.a ’iCdrn’s uis nuus.uhC. uC asunhl C, ismhunws tmn.a’ nmh.n Ctt’ .Cus’ uinu h.usmnruh-s ehsrs’ dCmy ts’u «In a post-pandemic era, brands could invest in in-sto installations, or even VR experiences which have a digital fashion element to drive people back

stores and museums. Lots of people, when I talk to them, say, h, ina wC.s uC uis ,lsT n.asm 8r vss. sTihthuhC. Cm uis hCm sTihthuhC. n.a ina n umb C. sTesmhs.rs dCvla in-s lC-sa uinu. There’s a lot of places that we can go with this in the future» 1Cm .Cd uis ,vuvms C, 8is sfnusmhnlh’sa ,n’ihC. fnmysuelnrs ’ssf’ uC ts wCh.w ,mCf ’ums.wui uC ’ums.wui 8is

sfnusmhnlh’sa lnv.risa uishm Ces. tsun h. 4seusftsm Ces.h.w uishm fnmysuelnrs uC nll ubes’ C, 18 emCavru’ cihls ’sllh.w 18z’ fnb .Cu ts n .sd emCeC’huhC. uis hasn tsih.a 8is Dematerialised focuses on authentication first, making every creator a valued part of the pro rs’’ chuiCvu uis h..C-nuhC.’ tsih.a tlCryrinh. n.a hu’ neelhrnuhC.’ h. ,n’ihC. uis ,vuvms ,Cm ahwhunl msunhl fnb in-s lCCysa ah,,sms.u ,’ uis en.asfhr in’ ms’vlusa h. uis ’ih,u uC C.lh.s ahwhunlhAnuhC. rn. tmh.w n gvhrysm msunhl fCasl ’veeCmusa tb tlCryrinh. ’b’usf’ lhys vy’C uinu ,Crv’ C. wh-h.w rmsnuh-hub hu’ avs dihls nl’C tsh.w ,vllb umnrsntls

,’ tlCryrinh. esmfn.s.ulb ah’elnb’ v’sm anun ases.ah.w C. uis ls-sl C, uis umn.’nruhC. and the type of participation, privacy matters. While Cloudflare’s activity may be seen as a tnrywmCv.a uC uis anb uC anb mv..h.w C, ’veelb rinh.’ n.a ’sm-hrs’ emCtlsf’ nms ’vmmCv.a h.w uis fC.vfs.unl ’ih,u uC C.lh.s dCmy n.a C.lh.s ’b’usf’ ,’ fC’u C, uis ,n’ihC. h.av’umbz’ anun h’ ’uCmsa C. C.lh.s rlCva ’b’usf’ n.a fCms uC rCfs dhui uis naCeuhC. C, tlCryrinh. nrmC’’ ,vmuism nmsn’ C, uis ’veelb rinh. uis fn.nwsfs.u C, uis anun h.-Cl-sa h’ uis rinl ls.ws uis h.av’umb h’ ,nrh.w «Sometimes, privacy is seen as something that is driven by compliance needs and that it’s a necessary evil. But things have changed and privacy is becoming something that consumers are worried about and something that companies are going to need

realize is part of the landscape now», says John Graham-Cumming, CTO of Cloudflare. .Cvelsa dhui uis gvhry asusruhC. C, h.rhas.u’ n.a -s.aCm fn.nwsfs.u ’b’usf’ emC-hasa tb ’srvmhub rCfen.hs’ lhys .s8mv’u anun tsrCfs’ .Cu C.lb ’n,sm tvu n uCCl ,Cm tsuusm tv’h .s’’ emnruhrs’ uinu rn. ts fCms mslhntls n.a emC-has -nlvs uC tv’h.s’’ lsnasm’

0-s. n’ tlCryrinh. nhf’ uC umn-sm’s tCmasm’ v’h.w anun ,mCf fvluhels ’Cvmrs’ anun lnd’ fnb .Cu nllCd n dhas naCeuhC. C, uis usri.ClCwb nun lnd’ nms tsrCfh.w ’umhrusm n.a uis ’nfs dhll neelb ,Cm ’unysiClasm’ dhui fn.b anun umn.’,sm’ rCfh.w v.asm ’rmvuh.b ,mCf rCv.umhs’ dhui ah,,smh.w anun lnd’ In 2018, California was the first to create a state stat ute to enhance the privacy rights and consumer protection of its residents (CCPA). On the November ballot of this year, they approved a second version (CPRA) that will go into effect h. u h’ .Cu v.msn’C.ntls uC n’’vfs uinu uisms dhll ts n ,sasmnl lnd nu ’Cfs eCh.u

’CC. h. uis 4 . 0vmCes uisms dn’ n ah’mveuh-s s-s.u ln’u ’vffsm disms uis 0vmCesn. Data Protection Board (EDPB) ruled that the Privacy Shield program that protects transfers C, anun ,mCf 0vmCes uC uis 4 dn’ h.-nlha u dn’ n ’hfels dnb uC ’nb uinu hu’ rhuhAs.’ C, tv’h.s’’ .C lC.wsm umv’u anun umn.,sm’ dhui uis 4 8is 0 - h’ eln..h.w uC evu Cvu ,vmuism wvhaslh.s’ n.a h.,CmfnuhC. C. dinu ’n,sub emCusruhC.’ uisb dCvla .ssa uC neemC-s h. Cmasm uC umv’u anun umn.’,sm’ -lnys -mn..C. .8 C, .s8mv’u y.Cd’ uinu «even companies that store data and data centers that are physically in certain countries are still American. Apple or Amazon – who are the top cloud service providers – are still American companies» ,’ uis anun ’Cvmrs’ in-s tss. assfsa v.mslhntls uih’ emC-s’ uC ts n emCtlsf h. uis naCeuhC. C, tlCryrinh. dihri umnry’ uis husf v’h.w anun nrmC’’ ah,,sms.u mswhC.’ 8is’s h’’vs’ eC’sa tb uis mslnuh-slb v.mswvlnusa fnmysu C, nrrs’’ uC anun fsn. uinu uis mswvlnuhC.’ .ssa uC ts evu h. elnrs .Cd na-n.rh.w uis rC.-sm’nuhC. uCdnma’ fCms mslhntls dnb’ C, tCui ’uCm h.w n.a umn.’,smmh.w anun nrmC’’ tCmasm’ uism ,nruCm’ nl’C .ssa uC ts rC.’hasmsa h. uis rC.-sm’nuhC. nmCv.a uis nrrs’’hthlhub C, uis h.usm.su x n’ fn.b v’sm’ h. uis dCma’ C, 8hf .CCy enb ,Cm ’sm-hrs’ n.a C.lh.s h.,CmfnuhC. dhui uishm anun n’ uisb rn..Cu n,,Cma uC aC ’C Cuismdh’s .Cvla uih’ nl’C tsrCfs n dnb uinu rCfen.hs’ wnh. anun ,mCf uishm rv’uCfsm’ uinu dhll s.a ve tsh.w ms ’Cla 1Cm eCCmsm rCv.umhs’ ,mss nrrs’’ uC uis h.usm.su h’ n ts.s fit that cannot come at the cost of ruining the progress within those countries. The issue C, ’srvmhub h’ C.s uinu h’ ,Crv’sa fnh.lb C. cs’usm. rCv.umhs’ n’ uiC’s dhui uis ihwis’u ls-sl C, nrrs’’ uC h.,CmfnuhC. ntCvu emh-nrb h’’vs’ s’esrhnllb h. eCevlnm rvluvms dhui uis as-slCefs.u C, ’srvmhub ,Crv’sa emCavru’ . nll nmsn’ n.a nu uis ihwis’u ls-sl’ uis esCels ’iCvla ts guiding privacy policy, focusing on a flexible architecture that can allow for the ms s.wh.ssmh.w C, sTh’uh.w emCavru’ n.a ’b’usf’ 8ih’ dCvla nllCd tlCryrinh. uC nru emCesm lb umnrh.w husf’ nrmC’’ tCmasm’ h.’usna C, ihuuh.w asna ’eCu’ disms anun rn.zu ts nrrs’’sa

cihls msunhl rCfen.hs’ ,Cm s-smbuih.w Cuism uin. lvTvmb wCCa’ in-s bsu uC ls-smnws uis ubes C, -nlvs n’’Crhnusa dhui ’srvmhub n.a tlCryrinh. ’b’usf’ h. n msnl dnb uis’s ’srvmhub ,snuvms’ rCvla ’CC. tsrCfs n. s’’s.uhnl enmu C, fnyh.w v’sm’ ,ssl ’n,s uC ah-vlws uishm anun and fulfill the ever-growing demand across platforms. Blockchain allows for a personal bread rmvft umnhl C. s-smb husf n rC.’vfsm tvb’ fnyh.w hu n ’Cvmrs C, anun uinu rn. ’umsnflh.s uis h.av’umb n’ dsll n’ ,nrhlhunus n. sn’hsm dnb C, emC-h.w nvuis.uhrhub . uis ’veelb rinh. ’has uih’ ’srvmhub rCfeC.s.u h’ n .C tmnh.sm s’esrhnllb n’ tmn.a’ nms lCCyh.w uC umn.’enms.rb n’ n dnb C, rsmuh,bh.w uinu uisb -nlvs n ’v’unh.ntls fCasl C, emCavruhC. -mh.wh.w uis umnryh.w usri.ClCwb C, uis tlCryrinh. uC uis ,n’ihC. ’b’usf dCvla nllCd ,Cm uis wne’ uinu in-s ’unllsa the conversation around sustainability, to be filled.