Preserving handcraftsmanship – ancient practices imbedded in India’s identity
designer Ashish Gupta uses sequins as a tool to bridge the stylistic gap between two, clashing cultures: the vibrant colors and patterns of India and the grunge of the British fashion scene
7IeG AIU eD diA nA a tter D0A Gn IAaeoA 7U i D D eD0A diA h IaADd Gn nArD dehAdiAI the embroidery is re-stitched to fill in any gaps tAsd 7U diA nA an KThis idea of spending weeks making a garment, makes it a long labor», neaAdiGDh wld Gan de 0iAGoA d iGhiAI tAoAt diIewhi iGn ne0G t 0eaaGdaADd «Along with that came this idea that you could support artisan communities. Everything is machine made and mass manufactured and we have to support those traditional ways of embroidery. It’s a way to ensure those skills remain alive».
wUGDh na tt ,w DdGdGAn Gn 7And Gd nwlleIdn diA te0 t A0eDeaU D diA IdGn Dn rie 0 D AdiG0 ttU a GDd GD 7wnGDAnn 1D G mn iGnde
IU es a dAIG tn D dI GdGeD t dA0iDG,wAn es lIe w0GDh D A0eI dGDh dALdGtAn Gn eDA es diA et And GD diA reIt eDA di d Gn Aa7A A GDde Gdn G ADdGdU te0p lIGDdGDh Gn UAGDh lIe0Ann
nne0G dA rGdi eIdiAID D ;AndAID IAhGeDn g ,AtiG g D Gn dA0iDG,wA seI riG0i wld nAApn ewd te0 t 0I sdnaAD 1D G D 0I sdnaAD i oA 0,wGIA iGndeIG0 t D GD0eal I 7tA aewDdn es pDertA hA eD D dwI t lt Dd 7 nA UAn 0wndea ndGtt wnA de U GD 7te0p lIGDd GDh 1DdIG0 dA AnGhDn IA 0iGnAtA lwD0dwIA
D IGttA GDde 7te0pn es ree riG0i IA diAD nd alA eDde diA s 7IG0
iA r oAn es dGA UA lGA0An diIewhiewd wld mn 0ettA0dGeDn hGoA nADnA es iGn GDdAIAnd GD diGn l IdG0wt I l ddAID 1d IAaGD n iGa es iet G Un «evoking certain memories and feelings».
DU setter diA dI GdGeD t D i DG aAdie es dGA UGDh g ltw0pGDh diA s 7IG0 GDde aGDG dwIA bindings to configure a particular design. It is pDerD seI 7AGDh iGhitU npGttA lIe0Ann D eDA riG0i Gn eDA 7U i D de ADnwIA n dwI dA 0eteIn D diAGI 0ea7GD dGeDn iA s 0d di d eDA
UA l ddAID Gn GssAIADd sIea diA DALd Gn neaA thing which Gupta appreciates; its properties
IA GD tGDA rGdi diA eIh DG0 nd hAn es AnGhDGDh
GpA rGdi 7te0p lIGDdGDh IdGn Dn wnA D dwI t UAn nw0i n a AI D leaAhI D dA de hADAI dA l ddAIDn eD diA s 7IG0
-oAIU nA neD wld D iGn dA a dIU de GD0eIleI dA GssAIADd dALdGtA D Aa7IeG AIU dA0iDG,wAn GDde iGn 0ettA0dGeDn 1D iGn
IA U de rA I 0ettA0dGeD iA AalteUA diA dI GdGeD t dA0iDG,wAn es aGIIeI reIp g tne pDerD n g sIea u ndi D D ALAa plified this artisanal skill in a fashion context. ;i d a pAn diA dA0iDG,wA ne GDdIG0 dA Gn diA ndGd0iGDh es lGA0An es ni lA aGIIeI eDde diA s 7IG0 riG0i IA diAD AD0GI0tA 7U A0eI dGoA Aa7IeG AIU iGn dUlA es IdGndIU eIGhGD dA GD 1D G IewD diA nGLdAADdi 0ADdwIU D eoAI dGaA IdGn Dn i oA AL0AttA GD diGn
0I sd .eI 0ADdwIGAn lAeltA tt eoAI diA reIt i oA wnA Ga hAn D I rGDhn n aA Dn de 0eaawDG0 dA 1D 1D G riAIA eDA GD diIAA lAeltA IAa GD GttGdAI dA tGaGdGDh diA r Un GD riG0i diAGI ndeIGAn 0 D 7A det dI GdGeD t Indian handicrafts are all the more valuable; iet GDh diA wDdet ndeIGAn es dienA ADdIwndA rGdi diA pDertA hA es diGn D0GADd 0I sd
.eI eDA nA neD wld D iGn dA a reIpA rGdi i D nlwD D teeaA 0eddeD iA 1D G D reoAD dALdGtA g pDerD n g IAsAIn de s 7IG0n di d IA i D nlwD D i D reoAD 1dn IwhhA dALdwIA D lIelADnGdU de pAAl lAeltA r Ia wIGDh rGDdAI D 0eet wIGDh nwaaAI are attributes that fit into Gupta’s attitude to r I n 0IA dGDh 0easeId e a 0iGDAIU Gn wnA GD diA lIe0Ann IAnwtdGDh GD nesdAI sAAt de diA finished fabric. As with many Indian handi
0I sdn diGn dA0iDG,wA dAn 7 0p 0ADdwIGAn D its historical significance is what attracts mind swt 0eDdAaleI IU AnGhDAIn de wnA Gd rGdi ieDeI
D IAnlA0d GD diAGI 0ettA0dGeDn wld mn 7 0p hIewD hGoAn r U de diA nnwaldGeD di d iA blends western and eastern influences to distil diA 7And es 7edi reIt n iAnA Dw D0A 0wtdwI t