That’s the ni­che, ba­by. The ni­che!

Master Meeting - - RISORSA UOMO -

mar­ket that the com­pe on ha­sn’t yet rea­ched, or that it has on­ly par al­ly oc­cu­pied; the re­sult of this is that the de­mand is s ll not suf­fi­cien­tly sa sfied. The ni­ches ge­ne­ral­ly are small areas, ei­ther in terms of users or in­co­me ge­ne­ra­ted; in spi­te of this, they may be­co­me trend and re­fe­ren­ce mar­ke­ts over me. To­day we deal wi­th 4 unu­sual ni­ches but wor­thy of a en on. • The Ci­ne­ra­ry Tou­ri­sm • The Li­te­ra­ry Tou­ri­sm • The Heal­th­ca­re Tou­ri­sm • The Ru­ral Tou­ri­sm

Ci­ne­ra­ry Tou­ri­sm or ne­cro­tou­ri­sm

Ne­cro­tou­ri­sm means di­sco­ve­ring ce­me­te­ries that re­pre­sent a he­ri­ta­ge to know be­cau­se they’re cul­tu­ral pro­per­ty of ex­cep onal in­te­re­st. From mo­nu­men­tal tombs to chur­chyards, from mi­li­ta­ry ce­me­te­ries to il­lu­strious per­so­na­li es’ fu­ne­ral mo­nu­men­ts, the ne­cro­tou­ri­sm re­veals to us sto­ries and cu­rio­si es lin­ked to the­se bor­der lo­ca ons among pre­sent and pa­st. Mo­nu­men­tal ce­me­te­ries, in fact, are open air mu­seums of the sculp­tu­res of the la­st 200 years. Their va­lo­ri­sa on has be­co­me ob­ject of stu­dy and an as­so­cia on, the ASCE (As­so­cia on of si­gni­fi­cant Ce­me­te­ries in Eu­ro­pe) is com­mi ed to en­cou­ra­ge the re­co­gni on of Eu­ro­pean ce­me­te­ries as cul­tu­ral pro­per­ty. In Ita­ly, the Ce­me­te­ry of Sta­glie­no in Ge­noa, whi­ch pre­ser­ves wit­nes­ses of the Li­ber­ty pe­riod, and for the Mo­nu­men­tal Ce­me­te­ry of Mi­lan are ve­ry vi­si­ted. This is a fai­th­ful re­flec on of the ha­bi­ts of a me bet­ween the 19th and 20th cen­tu­ry: in ad­di on, it’s in the ran­king of the fir­st 5 mo­st beau ful mo­nu­men­tal ce­me­te­ries in the world. One might ar­gue that the­se ci es are tou­ri­st des na ons in­de­pen­den­tly of their ce­me­te­ries; but the ci­ne­ra­ry tou­ri­sm rightly con­si­ders vi­sit to ce­me­te­ries equal to vi­si­ts to tra­di onal mu­seums ri­ch in work of art. This di­sco­ve­ry in­crea­ses the choi­ce of a tou­ri­st des na on.

Li­te­ra­ry Tou­ri­sm

We said, and we say s ll to­day, that rea­ding means “to tra­vel wi­thout mo­ving!”. No­wa­days, ho­we­ver, the­re is the enor­mous in­crea­sing of the pos­si­bi­li­ty of esca­ping from our fan­ta­sy trip and to di­rec­tly en­ter in pla­ces, who­se si­tes we red sto­ries whi­ch ha­ve th­ril­led us. The li­te­ra­ry tou­ri­sm is cer­tain­ly not a news: we should think of the cul­tu­ral he­ri­ta­ge con­veyed by the Grand Tours of the eighteen­th­ni­ne­teen­th cen­tu­ries. Ho­we­ver, the ba­se of users of this mo ­ va on to tra­vel has ex­po­nen al­ly ex­pan­ded. In fact, a lot of rea­ders choo­se to in­clu­de li­bra­ries, do­mi­ci­le hou­ses of

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