The upturn in occupancy and prices for Italian hotels have been consolidated in the first nine months
The final phase of the year shows a fairly posi ve situa on: a er an excellent 2017, in fact, the overview produced by the Italian Hotel Monitor shows a consolidated performance of hotels in 39 major Italian ci es in the first 9 months of 2018. From January to September, the room occupancy rate of upscale category Italian hotels grew by 1.6 points compared to 2017 while the average daily room rate reached 116.63 Euros (+0.3%). An indepth look at the trend in occupancy, with a na onal average figure of 72%, means we can report that no less than 10 ci es recorded a Room Occupancy ( R.O.) over the 70% threshold, a record trend supported by the fact that only three ci es recorded a downturn in R.O. In par cular, the upturn was led by: Florence (77.6% of RO), Rome ( 77.2%), Milan ( 75.0%), Naples ( 74.4%), Siena (72.9%), Genoa (72.2%), Bergamo (72.1%), Venice ( 71.6%), Palermo (70.4%) and Catania (70.2%). Overall, 30 ci es broke through the 60% barrier of R.O., an indicator of management robustness. The Italian Hotel Monitor analysis shows, therefore, excellent progress in the Italian hotel market, which is uniform across the main areas of the country, with no city below a 50% occupancy rate. A er a record year for tourism like 2017, these figures underline the posi ve trend in the Italian tourist market which, a er the first nine months of 2018, has recorded a further increase in the flow of tourists both na onally and interna onally. A posi ve trend also for the average room price which stands at 116.63 Euros, with threedigit Average Daily Rates (ADR) in 9 ci es: Venice (154.28 Euros and the highest average rate over the 9 months), Milan (133.55 Euros), Florence (132.83 Euros), Rome (123.36 Euros), Como (118.16 Euros), Turin (113.19 Euros), Naples (109.90 Euros), Genoa (103.91 Euros), Bologna (101.94 Euros). The increases worthy of men on, compared to 2017, are: Trento (+ 3.6%), Bologna (+ 3.2%), Ancona (+ 3.1%). A closer look at the categories shows a halt in the growth of luxury hotels with a drop of 0.3 room occupancy points compared to a + 0.1% average selling price. The midscale segment trend is posi ve: +0.8 percent for room occupancy and +0,2% in ADR.