Chi­aia Napoli

OI Magazine - - Magazine -

CHI­AIA Napoli is a young ar­ti­sanal com­pany that has made its way into the sphere of in­ter­na­tional tai­lor­ing and men’s couture with a stylis­tic con­cept rooted in the be­spoke tai­lor­ing tra­di­tion of Naples.

Its name is ded­i­cated to the fa­mous district of Naples, where aris­to­crats, gen­tle­men and celebri­ties have cre­ated a tem­ple of stylis­tic so­phis­ti­ca­tion dur­ing the clas­sic era of men’s style and fine tai­lor­ing, and era that luck­ily ap­pears to re­turn to a con­tem­po­rary Re­nais­sance in our time. How­ever, CHI­AIA is not just a typ­i­cal neapolitan tai­lor­ing firm, while we re­spect its canons and quirks, we as­pire to stylis­tic in­no­va­tion in cut and de­tails mak­ing the CHI­AIA suit an ex­tra­or­di­nary prod­uct. The “hands” of CHI­AIA are made of ex­pe­ri­ence, that of Vin­cenzo An­nun­zi­ata, his­tor­i­cal Neapolitan trouser­maker, and of in­no­va­tion, that of his son Gen­naro, one of the youngest and most promis­ing Ital­ian tai­lors. Through this bal­ance, we are able to cre­ate a high-qual­ity and unique prod­uct, de­signed to wel­come, and some­times to hide, the per­son­al­ity of each cus­tomer, ac­com­mo­dat­ing ev­ery his de­sire. Gen­naro An­nun­zi­ata, from the be­gin­ning of his tai­lor­ing ca­reer, has pur­sued a con­tem­po­rary tai­lor­ing con­cept, which un­der­stands it­self as a way to catch the great beauty of the past, re-in­ter­pret­ing it into the mod­ern world. That’s the strong point of CHI­AIA.

Be­ing able to evolve a clas­sic prod­uct, en­rich­ing it with new de­tails with­out spoil­ing its time­less el­e­gance. Here comes the idea of putting no stylis­tic lim­its for the client and Gen­naro and our tai­lors work to­gether to cre­ate an in­di­vid­ual wardrobe, in­volv­ing our clients as much as pos­si­ble.

De­mand­ing or­ders and spe­cial­ties like lining and de­tails in tie silk, hand stitched ini­tials in gold thread or any other de­sired par­tic­u­lar­i­ties leave the work­shop just as of­ten as clas­sic and more con­ser­va­tive suits or blaz­ers. As cre­ativ­ity also brings re­spon­si­bil­ity for a tai­lor en­sure a smooth pro­duc­tion process, rig­or­ous con­trol of the en­tire pro­duc­tion process, from cut­ting the fab­ric to sewing on the but­tons is part of the sar­to­rial con­cept of CHI­AIA to en­sure a re­laxed tai­lor­ing ex­pe­ri­ence for the client.

Then, CHI­AIA sees “Tai­lor­ing” not only as an ex­pres­sion of tech­ni­cal know-how, but also wants to be a place of cul­ture where like-minded Gen­tle­men dis­cuss and share ex­pe­ri­ences and con­cepts, a place to broaden your mind. The most au­then­tic gar­ment is born there, it is at first an in­tel­lec­tual idea that than takes a phys­i­cal form.

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