CHIAIA Napoli is a young artisanal company that has made its way into the sphere of international tailoring and men’s couture with a stylistic concept rooted in the bespoke tailoring tradition of Naples.
Its name is dedicated to the famous district of Naples, where aristocrats, gentlemen and celebrities have created a temple of stylistic sophistication during the classic era of men’s style and fine tailoring, and era that luckily appears to return to a contemporary Renaissance in our time. However, CHIAIA is not just a typical neapolitan tailoring firm, while we respect its canons and quirks, we aspire to stylistic innovation in cut and details making the CHIAIA suit an extraordinary product. The “hands” of CHIAIA are made of experience, that of Vincenzo Annunziata, historical Neapolitan trousermaker, and of innovation, that of his son Gennaro, one of the youngest and most promising Italian tailors. Through this balance, we are able to create a high-quality and unique product, designed to welcome, and sometimes to hide, the personality of each customer, accommodating every his desire. Gennaro Annunziata, from the beginning of his tailoring career, has pursued a contemporary tailoring concept, which understands itself as a way to catch the great beauty of the past, re-interpreting it into the modern world. That’s the strong point of CHIAIA.
Being able to evolve a classic product, enriching it with new details without spoiling its timeless elegance. Here comes the idea of putting no stylistic limits for the client and Gennaro and our tailors work together to create an individual wardrobe, involving our clients as much as possible.
Demanding orders and specialties like lining and details in tie silk, hand stitched initials in gold thread or any other desired particularities leave the workshop just as often as classic and more conservative suits or blazers. As creativity also brings responsibility for a tailor ensure a smooth production process, rigorous control of the entire production process, from cutting the fabric to sewing on the buttons is part of the sartorial concept of CHIAIA to ensure a relaxed tailoring experience for the client.
Then, CHIAIA sees “Tailoring” not only as an expression of technical know-how, but also wants to be a place of culture where like-minded Gentlemen discuss and share experiences and concepts, a place to broaden your mind. The most authentic garment is born there, it is at first an intellectual idea that than takes a physical form.