Fashion & Style - Wonderland Capri
VINTAGE AND LUXURY ON THE SMARTEST ISLAND IN THE WORLD
Capri, via Camerelle…the island’s Rodeo Drive, is renowned for being one of the world’s most popular and gossiped streets in the world when it comes to luxury shopping thanks to hundreds of very important people who take to that street in the course of every summer.this island is equally renowned for its sheer limitless beauty, elegance, and is fashionably trendy always. Just a little before coming to the Pompeiana Bar there was Wonderland Capri, a former disco which has since been transformed into a concept store specialised in certified vintage luxury accessories owned by stylist and fashion consultant Alessandro Ruocco a native of the island. The store offers a vast range of fashionable, original unique accessories. In the course of this exclusive interview we’ll be discovering this store’s “raison d’etre,” policy, and maybe what’s in store for this internationally highly exclusive luxury corner. How did the idea of opening a vintage boutique in Capri dawn on you? Essentially the idea came from this innate passion I possess. I don’t believe this is a job you can do well if there’s no passion behind it. I’ve always had more than a”penchant” for vintage proper, not only in terms of clothing but also in interior decorating. I inherited this from my father when I was very young in fact I’d find any pretext during my teens to get away, maybe even just for a week end to look for things in the likes of handbags, jewels from renowned brands, belts, glasses, hats, scarves, and a whole lot of accessories. even abroad. Sometimes I’d buy small antique objects and modern ones. As time went by I bought more as this passion of mine grew and grew and so I built a considerable network of useful contacts around the world. Wonderland’s spaces have a long track record… I don’t like to have things that would be pushed into people’s faces, do you know what I mean, what I was looking for was an atypical new spot which would allow me to create everything from nothing I consider myself very lucky in finding this place which had originally been a disco and it has seen generation after generation dance till dawn between its four walls.to me it is a special place because I celebrated my 18th birthday here, made friends and some have become my best friends, got terribly drunk and... between these walls I had drinks with Beyoncé of all people! Well the place was later shut down for several years and today I’m happy to have brought it back to life. How do you interpret this catchy trend for things vintage? Now more than ever before vintage marks a return from the past which will probably never die. Vintage to me is a quest for quality, seeking uniqueness and personality as well. It means you can confirm and underscore the fact you possess your very own style, that you choose to dress according to your sense of taste and personal style, because you refrain from accepting in total mass produced wear. It also means adding a pinch of uniqueness to every outfit including accessories that can tell you a story or two. What’s Wonderland’s policy? The same as any other store: to satisfy clients, providing them with unique objects and original and refined ideas, whether they’re vintage or contemporary. I want that whoever buys from me knows that wherever she walks, she will never have to say:“she stole my look”.. What sort of vintage collections and accessories are you currently proposing at Wonderland? I believe that all that Wonderland has inside the boutique is unique... skins, fine fabrics, where crafted things from way back are representative of Wonderland’s main mood. Here you can find Louis Vuitton luggage, or Hermes purses from the swinging sixties, from Fabergé cigarette cases to those large bracelets from the seventies in bakelite, from Valentino’s and Bob Mackie’s haut couture outfits to Versace’s multicoloured silk shirts from the eighties. What’s you criteria in dividing the clothes you showcase?
I do my best to offer the amplest choice possible, then the client looks for what she wants. Then there are some that know how to look for something and must be left alone and those who are incapable of doing so and appreciate a pre-selection. I prefer to carry out a wider research. I choose clothes directly in my clients’ wardrobes or in the ones of my closest suppliers. As for handbags, I have someone who after my ‘pre-viewed’ selection dispenses expertise and advice. Generally I also choose on the basis of quality and endurance over time: the object I choose must have ‘life’ in it or has to be able to come back to life with a little treatment perhaps. What’s more important to me, what interests me is that a given piece can live once more. Can you recall one of the most special pieces of clothing that went through Wonderland? Well I have had loads of pieces with a story behind them, but the one I lost my heart to is surely a corset from the eighties with Vivienne Westwood’s initials on it. It is battened with whale bones and re-lined in vimini and is covered over with georgette printed silk. Your concept of fashion? To me fashion is curiosity for what’s new, attention to details and change which should mirror evolution through time space. All of this according to me must be accompanied by/with style because as Coco Chanel used to say: “Fashions change, style remains” and if you wish to be diverse in life you need style and strength of character, for these remain through time. I am convinced that fashion is a way through which you can express yourself, stand out of the chorus line and be unique. For me fashion is 10% what you wear and 90% how you wear it. What’s Wonderland’s target in terms of clientele? Our clients are essentially very eclectic and international and this also affects my choices, since they have to satisfy and be compliant to a changing and wider audience. Today the value of something vintage be it a silk scarf or a hat is no longer given by the brand it bears on the label, quality or craftsmanship but on the emotion it produces. I’ve selected suits, outfits, formal dress and more for Royal Families, singers, Djs, international musicians, entrepreneurs from diverse parts of the world, Hollywood celebrities, but for me the ingredients are: strong personality with the will to dare. After all as Lagerfeld puts it: “fashion is only a game which must be taken seriously”. Wonderland Capri is not only vintage… Things vintage remain one of our major features, there’s no doubt on that, but our concept has always been to mix vintage with new designers’ works. We have loads of talent from the four corners of the world and also many Italian ones and from Capri as well. We have no problems of space here so we can give more visibility to new stylists, to main classics and to that which expresses our own idea of fashion. One of Wonderland’s main features is that among some of the unique vintage pieces and the expressions of new young talent, there’s always something new to find every week. What’s Ruocco’s interpretation of “luxury”? Luxury is emotion. It is the feeling you experience after having lived any unique experience. It can be given by a type of shoe, by a jewel, dress or event but it must always make you feel unique and special. Future projects? I live on a day to day basis and I hate to plan. I don’t debar anything at all. As for work I consider myself intuitive and dive head first into every project I believe in. What’s your motto? Whatever you do, do it with passion. www.wonderlandcapri.it
BENETTI’S LAUNCHES – Benetti’s summer is a vigorous one. In the course of these past few months the historical Viareggio shipyard launched four yachts. The first one to hit the water was “Blake” the 50 metre full custom motoryacht which is the largest GRP and aluminium yacht Benetti has launched up until now. The project design work was carried out with London based studio Bannenberg & Rowell Design.the second one “Zehra” is the third Delfino 95’ model, she’s 29 metres long with a beam of 7. The exteriors are by Giorgio M. Cassetta. The next one to hit the water was the ninth model of the Crystal 140’ (loa 42m) first introduced in 2011 which the yard drew up with designer Stefano Righini and Pierluigi Ausonio Naval Architecture. Whereas July last Benetti announced the delivery of “Charade” the sixth of the Fast 125’ line, a 38 metre developed from a D2P displacement to Planing hull powered by a pair of Azipul Carbon 65. Stefano Righini drew up the exterior lines of this yacht while British studio RWD handled the interiors. For further information: www.benettiyachts.it AMEL DELIVERS VOLPINI 2 – Delivered in June and sent off to the Monaco Yacht Show, “Volpini 2” is the first Amels from the 188 Special Edition line and also the first hybrid superyacht in the world to comply with Tier III norm. She’s 57.7 metres long with a beam of 10.6. “Volpini 2” sports Tim Heywood’s exteriors and Reymond Langton’s interiors. For further information: www.amels-holland.com A DUCHESS GOES TO SEA – Amer Yacht’s fourteenth from the Amer Cento line “Duchessa” hit the water on July 11th... She features Art Dèco crafted interiors by this precious Italian firm. “Duchessa” sports as many as four IPS 1200 motors and will be attending the Cannes Yachting Festival and the Genoa international Boat Show. For fur ther information: www. ameryacht. com CCN LAUNCHES THREE MORE – Following the launching at CCN’S Carrara premises of 40 metre “Kanga” which will be exhibited at the coming MYS, CCN 105’ Flyingsport model “Francesca” belonging to a north American owner and 27 metre “Freedom” designed by Tommaso Spadolini for Italian stylist Roberto Cavalli will be presented at the MYS. Also by Spadolini 31 metre “Francesca” boasts a top speed of more than 40 knots. “Freedom” is an aluminium one- off powered up with hydro- jets and is capable
of reaching 40 knots. For fur ther information: www. cerricantierinavali. it SHU HAS COMPLETED SEA TRIALS – Due for delivery this autumn, “Shu” has recently undergone a series of sea trials in the Baltic Sea. This is a 36 metre built by Lürssen in Germany, the project design work for this powerful yacht was carried out by Esper Oeino and Mark Berryman. “Shu has met every request made by her expert owner, whose input was clear and precious. Building “Shu” has been a demanding challenge and we are proud of the results obtained. This project to us is another important mile stone” added Peter Lürssen. For fur ther information: www. lurssen. com
HEESEN DELIVERS OMAHA – Heesen delivered 50 metre “Omaha” last June. She’s the first of the 50 metre Steel Class from this renowned Dutch shipyard. Clearly an evolution from the preceding 47 metre class, “Omaha” sports an attractive exterior design by Clifford Denn while sistership “Project Triton” is scheduled for delivery in 2020. For further information: www.heesenyachts.com FLYING DAGGER II HITS THE WATER – Rossinavi has recently launched 50 metre “Flying Dagger II” a full custom, designed by Enrico Gobbi from Team4design and Lazzarini Pickering Architetti. Thanks to three powerful engines this yacht, which will be exhibited at the Monaco Yacht Show, is capable of reaching 31 knots. For further information: www.rossinavi.it SANLORENZO’S RECORDS – Sanlorenzo, is celebrating its 60th anniversary this year in a big way. This renowned Italian yard, has launched a record number of yachts. Just between March and June last, Rossinavi has launched as many as 15 yachts, two of these are from the planing SL78 and SL96 lines and three from the SL86 line, plus two displacing navette the SD126 and one SD112 and three crossovers from the new SX88 line. There’s also an SL86 E Motion from the hybrid range which was launched in last January. During the summer a further nine units hit the water among which there was also the fourth of the explorer460exp model as well as the second yacht of the 52Steel model with a completely renewed stern. Sanlorenzo’s new 500Exp which will be previewed at the MYS also hit the water. For further information: www.sanlorenzoyacht.com