The International Yachting Media Digest
Let your life be perfect
Let your life be perfect: the new quick gyro stabilizers’ advertising campaign
Quick Spa, the international leader company in the nautical accessories industry, launches the new “MC2 Quick Gyro: Let your life be perfect ” advertising campaign The campaign, consisting in five mini-video “pills”, describes how, with ironical tones, the gyro stabilizers have now become a fundamental element of the modern experience at the sea.
“The stabilizers is becoming an increasingly needed tool to set on board the boats, not only on the new ones, but also on refit installations." Commented Michele Marzucco, Quick Spa’s President & CEO "Let your life be perfect communicates what the contemporary owner really desires: a perfect boating experience, characterized by a pure comfort feeling. Our MC2 Quick Gyro is an high-tech stabilizer device and it’s unique, due to its special functions. The new campaign proposes a new and fresh approach to the product, aimed to explain it to the audience in a direct way, simple and intuitive to understand.”