The International Yachting Media Digest

Let your life be perfect

Let your life be perfect: the new quick gyro stabilizer­s’ advertisin­g campaign

- By Luca D'ambrosio

Quick Spa, the internatio­nal leader company in the nautical accessorie­s industry, launches the new “MC2 Quick Gyro: Let your life be perfect ” advertisin­g campaign The campaign, consisting in five mini-video “pills”, describes how, with ironical tones, the gyro stabilizer­s have now become a fundamenta­l element of the modern experience at the sea.

“The stabilizer­s is becoming an increasing­ly needed tool to set on board the boats, not only on the new ones, but also on refit installati­ons." Commented Michele Marzucco, Quick Spa’s President & CEO "Let your life be perfect communicat­es what the contempora­ry owner really desires: a perfect boating experience, characteri­zed by a pure comfort feeling. Our MC2 Quick Gyro is an high-tech stabilizer device and it’s unique, due to its special functions. The new campaign proposes a new and fresh approach to the product, aimed to explain it to the audience in a direct way, simple and intuitive to understand.”

 ??  ?? The Proposal “the proposal” is the second episode’s title which, brilliantl­y, plays with images and words to reminds us the things that really matter in life.
The Proposal “the proposal” is the second episode’s title which, brilliantl­y, plays with images and words to reminds us the things that really matter in life.
 ??  ?? The Sailor We shouldn’t be surprised then if the first episode, titled “The Mariner”, brings us on board an amazing boat where the sea creates a little mess on between the hosts.
The Sailor We shouldn’t be surprised then if the first episode, titled “The Mariner”, brings us on board an amazing boat where the sea creates a little mess on between the hosts.
 ??  ?? Friends The third episode describes the classical situation where, whatever it happens on board, it’s a captain fault. Luckily for him, this time the captain knows how to fix the problem…
Friends The third episode describes the classical situation where, whatever it happens on board, it’s a captain fault. Luckily for him, this time the captain knows how to fix the problem…
 ??  ?? Seasicknes­s The last two episodes are about the seasicknes­s disease and they offer an ironical vision of the “traditiona­l” alternativ­es to the setting of a modern stabilizer.
Seasicknes­s The last two episodes are about the seasicknes­s disease and they offer an ironical vision of the “traditiona­l” alternativ­es to the setting of a modern stabilizer.

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