DRESSED UNDRESSED

dressedundressed.com @dressedundressed since 2009

How did you two meet? Takeshi Kitazawa and Emiko Sato: “We first met at the launch of Tokyo’s cutting-edge shop Candy, as we were its opening directors and buyers at that time. This was the start of our careers in the fashion industry.” What were the main challenges you had to face when you

started your brand? “We had to shoulder all the responsibilities, no matter what the circumstances. Sometimes we failed, sometimes we were successful. The hardest challenge was definitely accepting that it was down to us to solve every problem.” How would you describe the style of your brand? “It’s the new genderless. The borders between menswear and womenswear, street and couture are blurring as the fashion industry becomes more multifaceted.” What are your main sources of inspiration? “They change every season. Sometimes we find inspiration in our daily lives, while on other occasions we find it in art, architecture, movies and so on.” Where do you produce your collections? “We create original textiles in Japan and produce the collections there, too. We’re proud of Japanese technology and delicacy.” Has your brand been well received by celebrities? “It’s popular among actors, models, singers, artists, editors and influencers. Most of them are Japanese.” Any tips for emerging

fashion designers? “Just have a strong will.”

SHOPS: Candy (Tokyo - Japan), Ne.Sense (Taipei City - Taiwan), Robinsons (Singapore)

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