AZZI & OSTA

azziandosta.com

- @azziandosta

since 2010

How did you two meet? And what does it mean to be a creative couple? George Azzi and Assaad Osta: “We met at ESMOD Beirut while we were both studying fashion. Being a creative couple means constantly surprising each other with new stimuli and always working with a yin-and-yang approach.” What was the main challenge you faced at the beginning? “Introducing a new taste and style in couture. This was especially difficult because of the political and economic instability.” How would you describe the style of Azzi &

Osta? “It’s a chic, vintage-inspired brand. It’s sculptural and richly creative, but at the same time it’s also sharp and minimalistic.” What are

your main sources of inspiration? “Mid-century chic, architectural extravagance and the Lebanon portrayed in Kahlil Gibran’s tales.” Where do you

produce your collections? “Ours is still essentially a made-to-measure business. The garments are produced under our direct supervision in the heart of Beirut. We do this as we strongly believe in supporting local artisans.” How many pieces do you sell in Lebanon and how many abroad? “We sell 40% in Lebanon, 50% in the Middle East, mainly in the Gulf Region, and 10% in the rest of the world.” Do you use social me

dia? “We operate through Facebook, Instagram and Pinterest. Recently we’ve also launched a YouTube channel.” What’s next for your brand? “The launch of a ready-to-wear line in 2016.”

SHOP: Atelier Azzi & Osta (Beirut - Lebanon)

E-COMMERCE WEBSITE: lebelik.com for a limited number of ready-to-wear pieces