BEYOND CLOSET

How did you get into fashion? And how did you start in the business? Taeyong Ko: “I’ve always loved fashion since I was a child. When I had to choose my career at 20 years old, I chose the best of things: fashion. After graduating from university, where I studied costume, I wanted to have my own brand, so I decided to launch Beyond Closet. That was in 2008. But the real turning point in my career was when I had the opportunity to show my collection at New York Fashion Week.” What is the main challenge you’ve had to face? “The New York collection. But I learned worldwide trends through the SS 2014 New York collections.” How would you describe the style of your brand? And what are your signature pieces? “My brand started from America’s classic and preppy look, and used it to create a witty mix. My inspiration comes from everyday life, so I make clothes not only for fashionistas, but also for ordinary people.” Do you prefer to sell your pieces through traditional retail or online? “The online market is just as important as the offline market. It’s fundamental to balance these two channels.” Any tips for emerging designers? “Be confident and believe in yourself.” What’s next for your brand? “I’d like my brand to last forever – even after my death.”

SHOPS: Harvey Nichols (Hong Kong - China), Opening Ceremony (New York and Los Angeles - USA), Meraviglia (Modena - Italy)