THE SCENTS OF A MAN

All that remains from the past are the memories: the bottles, the names (like Heures d’Absence, the first perfume created in 1927, or traces of Eau de Voyage, the last fragrance created in 1946), but none of these for mulas for the fragrances that were part of the history of Louis Vuitton have survived. Today, after the debut of the women’s perfumes, now the men’s fragrances from Louis Vuitton are arriving. The company has entrusted the creation of these with, as always, maître parfumeur unisex perfume trend is set to g row by 5.2% per year, according to the Perfume Market, Analysis of the Worldwide Market 2016-2026 study from the Future Market Insight research center. There is another creation being launched alongside Les Parfums. Called Ombre Nomade, dedicated to the perfume-making culture of the Middle East and fans of authentic oud. In 2017, the United Arab Emirates purchased 556 million euros worth of fragrances, making for g reater success for Italian frag rances as well: more than one frag rance out of ten purchased in the Middle East comes from Italy. Ombre

Nomade offers up notes of oud assad from Bangladesh and black incense from Somalia. It has already made an early debut in 70 stores in the Middle East and Har rods in London, and will be available starting in August throughout the world. “Everyone uses oud today,” concludes Jacques. “But Ombre

Nomade features the mystery of this essence, reinterpreted in an intriguing, modern way.”

Jacques Cavallier Belletrud, and Grasse is where Cavallier brought to life this new collection. They are known as Les Parfums; there are five compositions ( L’Immensité, Nouveau Monde, Orage, Sur la Route,

Au Hasard) that are stops along an exciting journey into the world of men’s fragrance, which represents 34.9% of the worldwide market for alcoholic-based fragrances. “I wanted to break that stereotype of masculinity and vir ility,” says Cavallier. “These fragrances are also perfect for women as well.” The