IN THE NAMEOF PUREITALIAN CREATIVITY
Italia Independent presents ‘Laps Collection’, the first eyewear range created by Lapo Elkann. Eclectic and bold, original and refined.
Unique, this is the word that better describes the ‘Laps Collection’. Unique, because its name i s ‘Laps’, the nickname Lapo Elkann’s f riends l ike to call him by. Unique, as i t combines t he multiple nuances of t he f ounder a nd c reative director of Italia Independent. His strong appeal and original creative flair, the expression of his personality, are summed up in an eclectic and bold collection of eyeglasses and sunglasses, that stands out for its strong aesthetics, top quality materials, refined designs and meticulous attention to detail.
“A collection inspired by diverse worlds, that in turn inspires them, all sharing a profound love of Beauty”, Lapo Elkann underlines. The collection is composed of twelve styles - seven sunglasses, five eyeglasses - illustrated by three worlds so dear to the designer’s heart in terms of values and aspirations: ‘Arte’, ‘Automotive’, ‘Icone Vintage Made in Italy’. ‘Arte’ reproduces the lightness of the sea as if it were stolen from a painting by Hokusai, t he Japanese a rtist known for his graceful trait. Made in Japan titanium frames emphasize the refined materials and minimal shapes. The most eye-catching styles include ‘Keith’, featuring a trapezoidal front. ‘Automotive’ is inspired by a world that is a true point of reference for Lapo Elkann. The bold style, designed with the gentleman driver in mind, is accentuated by automotive-inspired aluminum frames.
The highlight of the collection is ‘Avvocato’, a wraparound design with an edgy appeal. Andtheins pirati onf or‘ Icone VintageM ade in Italy’ couldonly be Federico Fellini’s ‘Dolce Vita’. Bold acetate frames celebrate the memories of a past era, without feeling nostalgic but showing an unrestrained passion for Italy, while the ‘Enzo’ style stands out with the timeless design of its iconic four lenses. The indissoluble bond with the fashion world is the constant thread of all three chapters.