FASHION ON THE MOVE: TRAVEL STORIES
“People in different places are quite important from our point of view, because in different places you’ll find the interesting ways in which the local people dress, and the value they give to their individual style.” —Staffonly “For us it’s really important to travel, because every time we go to a different place we learn about its uniqueness, and we refresh our minds on design and inspiration.” —PH5 “For me, field notes are the bits and pieces you pick up along the way, whether it’s matchsticks from a bar or coasters and fliers from a gig when you go to see a band, or tickets for an exhibition that you visit.”
—Liam Hodges “When you travel, you see a lot of things that are new to you. You pay much more attention to details, such as new shapes, new colors, strange sounds or interesting scents.” —Rike Feurstein
Lao Tze said that “A good traveler has no f ixed plans and is not intent on arriving.” And the new MINI FASHION project is dedicated precisely to those who enjoy the route and consider going about town as a real journey, because the inward one is the most important of all. On the occasion of Pitti Uomo 94, setto runatFortezz ada Basso, in Florence, MINI FASHIONpr es ents the FIELD NOTES Capsule Collection, its latest collaboration with up-andcoming design talents. MINI FASHION is a MINI brand initiative dedicated to urban travelers capable of challenging the journey’s expectations, choosing new perspectives that inspire the search for new paths. The underlying idea of the project, conceived in col laboration with The Woolmark Company, is to “go beyond boundaries”, transform onesel f and improve one’s inner reality taking up challenging new routes. MINI FASHION and The Woolmark Company invited six international emerging designers to interpret the theme of the journey turning their “on the move” experiences into fashion items.Th ed esignersfeatur ed inthe MINI FASHIONFIELDNOT ES Cap- sule Collection hail from all over the world and represent four dif ferent and intriguing outlooks of the new-gen fashion designer contemporary scene: British designer Liam Hodges, in spir ed byBrits tre etwear, punk andsubcultur es, love sa strong, meaningful silhouette andismuc hl oved byt ho sew ho steer clear of ordinariness and conformism every single day; Shanghai-based brand Staf fonly of designer duo Shimo Zhou and Une Yea design collections in which sharp concepts meet innovative materials and cutting-edge color palettes; PH5, an innovative knitwear range founded in New York by Wei Lin and designed by Mijia Zhang, uplifts with a playful and color ful touch highly innovative garments; Rike Feurstein, the artist-designer who from her Berlin studios creates accessories, hats and objects featuring surprising textures and surrealist details, accented by unexpected color combinations. The capsule collection – an ideal journey touching cities with a strong personality seen throughthevibr antey es ofthe creative s–haswoo la sits chief mate rial: its features and utter comfort make it the best choice for the urban travelers.