VOGUE (Italy)

WHO HAS THE MOST INSTAGRAM FOLLOWERS?

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1 Olivier Rousteing 4,8M followers

With his celebrity friends and pioneering use of social media, the Creative Director of Balmain boasts a ‘Balmain Army’ of followers.

2 Riccardo Tisci 2,3M followers

His moving farewell to Givenchy and his unexpected appointmen­t as the Chief Creative Officer of Burberry further enthralled Insta-fans.

3 Virgil Abloh 2,1M followers

After Off-White and ‘The Ten Reconstruc­ted’ sneakers, his popularity skyrockete­d with his appointmen­t to Artistic Director of Louis Vuitton menswear.

4 Jeremy Scott 1,8M followers

An avid social media user, the Creative Director of Moschino announced his upcoming collaborat­ion with H&M on Instagram. His fun, bold and pop culture-driven feeds are Insta-perfect.

5 Zac Posen 1,5M followers

From sharing his home cooked dinners to glorious red-carpet moments, Posen entertains his fans with plenty of insight.

6 Stefano Gabbana 1,2M followers

Not one to shy from controvers­y, the media-savvy Gabbana often heats things up with a flurry of posts.

7 Thom Browne 693,4K followers

Thanks to his collage of elegant work-into-week end images, Browne’s loyal fan base continues to grow.

8 Nicolas Ghesquière 677,2K followers

Louis Vuitton’s Creative Director uses his account to share everything from cool architectu­re to ethical principles.

9 Brian Atwood 553,6K followers

Atwood’s Instagram feeds mirror his intro: he is a lover of all things “that make u go WOW!!!”

10 Marcelo Burlon 532,7K followers

The creative force behind the Marcelo Burlon County of Milan label, his imagery captures street vibe, sculpted torsos and iconic motifs.

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